Award-winning Case Study For Naked Loans By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Naked Loans”, or large enterprises, they have established a Facebook page for advertising and promotion. “Naked Loans” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Naked Loans” through the method of adspy!

Naked Loans Facebook ad Introduction by ad spy method

“Naked Loans”

“Naked Loans” Facebook ads last run:2020-02-17 08:16:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Naked Loans” ads data to help “Naked Loans” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Naked Loans”. In this report, we analyze in detail the best ad cases of “Naked Loans”.

Naked Loans Top3 Ads Case Study:

Advertisers Naked Loans Naked Loans Naked Loans
Ad title Did the bank say NO? Go into the draw to win a $250 fuel voucher Did the bank say NO?
Ad text Need a car without the judgement? ✅ Centrelink Income ✅ Self Employed ✅ Fast Approval ✅ Easy Onli... Need a car without the judgement? Did the bank say NO? ✅ Centrelink Income ✅ Self Employed ✅ Fa... Need a car without the judgement? ✅ Centrelink Income ✅ Self Employed ✅ Fast Approval ✅ Easy Onli...
Ad format Video Image Image
Categories other Loan Service Loan Service
Duration 1 days 1 days 22 days
Like 20 2 0

Naked Loans Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Naked Loans” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Naked Loans” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Naked Loans” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Did the bank say NO? Go into the draw to win a $250 fuel voucher Did the bank say NO?
Ad text  Need a car without the judgement? ✅ Centrelink Income ✅ Self Employed ✅ Fast Approval ✅ Easy Onli...  Need a car without the judgement? Did the bank say NO? ✅ Centrelink Income ✅ Self Employed ✅ Fa...  Need a car without the judgement? ✅ Centrelink Income ✅ Self Employed ✅ Fast Approval ✅ Easy Onli...
Ad type  other  other  other
Ad word count 172  207  172

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Naked Loans”, the text type used is other to obtain the best ad performance. “Naked Loans” can use this copy style more. On the other hand, “Naked Loans” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Naked Loans” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Naked Loans” are:APPLY_NOW,OPEN_LINK,OPEN_LINK.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Naked Loans” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Naked Loans” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Naked Loans” top 3 ads schedules are: 1 days,1 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Naked Loans”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Naked Loans” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Naked Loans” ad case study report

If you want to check the best ad case study of other advertisers related to “Naked Loans”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Naked Loans”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.