Award-winning Case Study For My First Wig By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “My First Wig”, or large enterprises, they have established a Facebook page for advertising and promotion. “My First Wig” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “My First Wig” through the method of adspy!

My First Wig Facebook ad Introduction by ad spy method

“My First Wig” introduction:"My First Wig" was created as a way to introduce first time wig wearers to high quality wigs.

“My First Wig” Facebook ads last run:2020-02-17 05:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “My First Wig” ads data to help “My First Wig” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “My First Wig”. In this report, we analyze in detail the best ad cases of “My First Wig”.

My First Wig Top3 Ads Case Study:

Advertisers My First Wig My First Wig My First Wig
Ad title My First Wig Fall in Love Red Ombre Bob My First Wig
Ad text Cette coupe de cheveux courte donne un air de femme fatale! $15 OFF + Free Wig Kit ($24 Value) Co... Burgundy hair bob cut! We're legit obsessed. Hair: "LFW009" from @My First Wig Cupon: EASTER ($$$... NO BABY HAIR LACE MELT ‘ALEXIS’ hair Yaki texture Coupon: TAX2019 ($$$15 OFF+Free Wig Kit) #strai...
Ad format Video Video Video
Categories Health/Beauty Health/Beauty Health/Beauty
Duration 15 days 19 days 35 days
Like 0 2 0

My First Wig Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “My First Wig” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“My First Wig” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “My First Wig” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title My First Wig Fall in Love Red Ombre Bob My First Wig
Ad text  Cette coupe de cheveux courte donne un air de femme fatale! $15 OFF + Free Wig Kit ($24 Value) Co...  Burgundy hair bob cut! We're legit obsessed. Hair: "LFW009" from @My First Wig Cupon: EASTER ($$$...  NO BABY HAIR LACE MELT ‘ALEXIS’ hair Yaki texture Coupon: TAX2019 ($$$15 OFF+Free Wig Kit) #strai...
Ad type  other  other  other
Ad word count 167  248  150

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “My First Wig”, the text type used is other to obtain the best ad performance. “My First Wig” can use this copy style more. On the other hand, “My First Wig” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “My First Wig” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “My First Wig” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “My First Wig” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “My First Wig” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “My First Wig” top 3 ads schedules are: 15 days,19 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “My First Wig”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“My First Wig” should put ads in the best time period, so that ads get the most value in a limited time.

Related “My First Wig” ad case study report

If you want to check the best ad case study of other advertisers related to “My First Wig”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “My First Wig”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.