Award-winning Case Study For My Base Guide By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “My Base Guide”, or large enterprises, they have established a Facebook page for advertising and promotion. “My Base Guide” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “My Base Guide” through the method of adspy!

My Base Guide Facebook ad Introduction by ad spy method

“My Base Guide” introduction:MyBaseGuide provides essential information through print and digital media to military personnel and their families PCSing to a new installation.

“My Base Guide” Facebook ads last run:2020-02-28 21:34:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “My Base Guide” ads data to help “My Base Guide” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “My Base Guide”. In this report, we analyze in detail the best ad cases of “My Base Guide”.

My Base Guide Top3 Ads Case Study:

Advertisers My Base Guide My Base Guide My Base Guide
Ad title Grow Your Business Grow Your Business Grow Your Business
Ad text Get your business in front of military families relocating to Naval Air Station Norfolk. Become a... Grow your business and support local troops near Naval Air Station Norfolk. Click 'Learn More' to... Get your business in front of military families relocating to Wright Patterson AFB. Become a mili...
Ad format Image Image Image
Categories other other other
Duration 7 days 1 days 1 days
Like 80 47 79

My Base Guide Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “My Base Guide” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“My Base Guide” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “My Base Guide” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Grow Your Business Grow Your Business Grow Your Business
Ad text  Get your business in front of military families relocating to Naval Air Station Norfolk. Become a...  Grow your business and support local troops near Naval Air Station Norfolk. Click 'Learn More' to...  Get your business in front of military families relocating to Wright Patterson AFB. Become a mili...
Ad type  other  other  other
Ad word count 127  111  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “My Base Guide”, the text type used is other to obtain the best ad performance. “My Base Guide” can use this copy style more. On the other hand, “My Base Guide” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “My Base Guide” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “My Base Guide” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “My Base Guide” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “My Base Guide” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “My Base Guide” top 3 ads schedules are: 7 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “My Base Guide”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“My Base Guide” should put ads in the best time period, so that ads get the most value in a limited time.

Related “My Base Guide” ad case study report

If you want to check the best ad case study of other advertisers related to “My Base Guide”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “My Base Guide”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.