Award-winning Case Study For Music Discovery By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Music Discovery”, or large enterprises, they have established a Facebook page for advertising and promotion. “Music Discovery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Music Discovery” through the method of adspy!

Music Discovery Facebook ad Introduction by ad spy method

“Music Discovery” introduction:Music Discovery creates and delivers targeted ads for your band in the places that music lovers visit to discover something new.

“Music Discovery” Facebook ads last run:2020-02-17 05:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Music Discovery” ads data to help “Music Discovery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Music Discovery”. In this report, we analyze in detail the best ad cases of “Music Discovery”.

Music Discovery Top3 Ads Case Study:

Advertisers Music Discovery Music Discovery Music Discovery
Ad title "Days Like These" by Heaven's Nova "Broken Man" by Charles Monger "Jesus Rescued Me" by JJ VIBRATO/Brandon Macdonald
Ad text Discover new music from an emerging artist today. Discover new music from an emerging artist today. Discover emerging alternative artist, JJ VIBRATO/Brandon Macdonald, today.
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other Product/Service other
Duration 1 days 561 days 1 days
Like 3 7911 1

Music Discovery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Music Discovery” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Music Discovery” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Music Discovery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title "Days Like These" by Heaven's Nova "Broken Man" by Charles Monger "Jesus Rescued Me" by JJ VIBRATO/Brandon Macdonald
Ad text  Discover new music from an emerging artist today.  Discover new music from an emerging artist today.  Discover emerging alternative artist, JJ VIBRATO/Brandon Macdonald, today.
Ad type  other  other  other
Ad word count 49  49  74

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Music Discovery”, the text type used is other to obtain the best ad performance. “Music Discovery” can use this copy style more. On the other hand, “Music Discovery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Music Discovery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Music Discovery” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Music Discovery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Music Discovery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Music Discovery” top 3 ads schedules are: 1 days,561 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Music Discovery”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Music Discovery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Music Discovery” ad case study report

If you want to check the best ad case study of other advertisers related to “Music Discovery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Music Discovery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.