Award-winning Case Study For Museum of Pop Culture By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Museum of Pop Culture”, or large enterprises, they have established a Facebook page for advertising and promotion. “Museum of Pop Culture” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Museum of Pop Culture” through the method of adspy!

Museum of Pop Culture Facebook ad Introduction by ad spy method

“Museum of Pop Culture” introduction:Located next to the Space Needle at Seattle Center, MoPOP (formerly EMP Museum) explores the power of pop culture from star ships to Ziggy Stardust. Get a jump start on your visit; download out app! Available in the app store.

“Museum of Pop Culture” Facebook ads last run:2020-02-17 07:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Museum of Pop Culture” ads data to help “Museum of Pop Culture” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Museum of Pop Culture”. In this report, we analyze in detail the best ad cases of “Museum of Pop Culture”.

Museum of Pop Culture Top3 Ads Case Study:

Advertisers Museum of Pop Culture Museum of Pop Culture Museum of Pop Culture
Ad title Prince from Minneapolis Come Back & Save $2 Summer Camp: Heroic Fashion
Ad text Explore the image and influence of one of rock’s most luminescent stars. Trace the journey of the guitar through 20 iconic instruments and the musicians that played them,... Summer camp is here! Explore archetypes, fashion design, and create your own garment with inspira...
Ad format Video Carousel Image
Categories Museum Museum Museum
Duration 1 days 1 days 27 days
Like 0 71 3

Museum of Pop Culture Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Museum of Pop Culture” top 3 ads are: Video,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Museum of Pop Culture” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Museum of Pop Culture” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Prince from Minneapolis Come Back & Save $2 Summer Camp: Heroic Fashion
Ad text  Explore the image and influence of one of rock’s most luminescent stars.  Trace the journey of the guitar through 20 iconic instruments and the musicians that played them,...  Summer camp is here! Explore archetypes, fashion design, and create your own garment with inspira...
Ad type  other  other  other
Ad word count 72  175  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Museum of Pop Culture”, the text type used is other to obtain the best ad performance. “Museum of Pop Culture” can use this copy style more. On the other hand, “Museum of Pop Culture” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Museum of Pop Culture” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Museum of Pop Culture” are:GET_OFFER,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER” help “Museum of Pop Culture” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Museum of Pop Culture” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Museum of Pop Culture” top 3 ads schedules are: 1 days,1 days, and 27 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Museum of Pop Culture”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Museum of Pop Culture” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Museum of Pop Culture” ad case study report

If you want to check the best ad case study of other advertisers related to “Museum of Pop Culture”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Museum of Pop Culture”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.