Award-winning Case Study For Musée des beaux-arts de Montréal By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Musée des beaux-arts de Montréal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Musée des beaux-arts de Montréal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Musée des beaux-arts de Montréal” through the method of adspy!

Musée des beaux-arts de Montréal Facebook ad Introduction by ad spy method

“Musée des beaux-arts de Montréal” introduction:www.mbam.qc.ca - Le Musée des beaux-arts de Montréal est le premier musée au Québec par l'importance de ses collections.

“Musée des beaux-arts de Montréal” Facebook ads last run:2020-02-01 02:47:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Musée des beaux-arts de Montréal” ads data to help “Musée des beaux-arts de Montréal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Musée des beaux-arts de Montréal”. In this report, we analyze in detail the best ad cases of “Musée des beaux-arts de Montréal”.

Musée des beaux-arts de Montréal Top3 Ads Case Study:

 1st2nd3rd
Advertisers Musée des beaux-arts de Montréal Musée des beaux-arts de Montréal Musée des beaux-arts de Montréal
Ad title Mercredis momies • Mummy Wednesdays Mercredis momies • Mummy Wednesdays Lend a helping hand to the Museum.
Ad text Escape winter at the MMFA with “Egyptian Mummies” and the rhythms of Tabla Beats by Mareen Escape winter at the MMFA with “Egyptian Mummies” and the rhythms of Tabla Beats by Mareen Give the gift of a donation. Until December 31, your donation will be doubled by one of our patrons!
CTA type EVENT_RSVP EVENT_RSVP DONATE_NOW
Ad format Image Image Video
Categories other other other
Duration 4 days 1 days 15 days
Like 16 40 58

Musée des beaux-arts de Montréal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Musée des beaux-arts de Montréal” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Musée des beaux-arts de Montréal” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Musée des beaux-arts de Montréal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mercredis momies • Mummy Wednesdays Mercredis momies • Mummy Wednesdays Lend a helping hand to the Museum.
Ad text  Escape winter at the MMFA with “Egyptian Mummies” and the rhythms of Tabla Beats by Mareen  Escape winter at the MMFA with “Egyptian Mummies” and the rhythms of Tabla Beats by Mareen  Give the gift of a donation. Until December 31, your donation will be doubled by one of our patrons!
Ad type  other  other  other
Ad word count 90  90  100

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Musée des beaux-arts de Montréal”, the text type used is other to obtain the best ad performance. “Musée des beaux-arts de Montréal” can use this copy style more. On the other hand, “Musée des beaux-arts de Montréal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Musée des beaux-arts de Montréal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Musée des beaux-arts de Montréal” are:EVENT_RSVP,EVENT_RSVP,DONATE_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Musée des beaux-arts de Montréal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Musée des beaux-arts de Montréal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Musée des beaux-arts de Montréal” top 3 ads schedules are: 4 days,1 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Musée des beaux-arts de Montréal”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“Musée des beaux-arts de Montréal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Musée des beaux-arts de Montréal” ad case study report

If you want to check the best ad case study of other advertisers related to “Musée des beaux-arts de Montréal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Musée des beaux-arts de Montréal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.