Award-winning Case Study For Munchkin Match By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Munchkin Match”, or large enterprises, they have established a Facebook page for advertising and promotion. “Munchkin Match” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Munchkin Match” through the method of adspy!

Munchkin Match Facebook ad Introduction by ad spy method

“Munchkin Match” introduction:

“Munchkin Match” Facebook ads last run:2020-02-18 00:42:48

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Munchkin Match” ads data to help “Munchkin Match” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Munchkin Match”. In this report, we analyze in detail the best ad cases of “Munchkin Match”.

Munchkin Match Top3 Ads Case Study:

Advertisers Munchkin Match Munchkin Match Munchkin Match
Ad title Match-3, PLAY FREE! Match-3, PLAY FREE! Match-3, PLAY FREE!
Ad text Match to restore!  Match to restore!  Match to restore!
Ad format Video Video Video
Categories App Page App Page App Page
Duration 8 days 11 days 8 days
Like 3 23 2

Munchkin Match Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Munchkin Match” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Munchkin Match” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Munchkin Match” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Match-3, PLAY FREE! Match-3, PLAY FREE! Match-3, PLAY FREE!
Ad text  Match to restore!  Match to restore!  Match to restore!
Ad type  other  other  other
Ad word count 18  18  18

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Munchkin Match”, the text type used is other to obtain the best ad performance. “Munchkin Match” can use this copy style more. On the other hand, “Munchkin Match” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Munchkin Match” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Munchkin Match” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Munchkin Match” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Munchkin Match” top 3 ads schedules are: 8 days,11 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Munchkin Match”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Munchkin Match” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Munchkin Match” ad case study report

If you want to check the best ad case study of other advertisers related to “Munchkin Match”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Munchkin Match”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.