Award-winning Case Study For MTV Spain By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MTV Spain”, or large enterprises, they have established a Facebook page for advertising and promotion. “MTV Spain” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MTV Spain” through the method of adspy!

MTV Spain Facebook ad Introduction by ad spy method

“MTV Spain” introduction:Los LUNES a las 22:30 el programa más loco de MTV: #TattooADosMTV ¿Te dejarías tatuar por tu pareja, amigo o un familiar sin ver antes el diseño?

“MTV Spain” Facebook ads last run:2020-01-24 18:25:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MTV Spain” ads data to help “MTV Spain” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MTV Spain”. In this report, we analyze in detail the best ad cases of “MTV Spain”.

MTV Spain Top3 Ads Case Study:

Advertisers MTV Spain MTV Spain MTV Spain
Ad title Tattoo a dos: ¿Qué es lo que me iba a tatuar? Timeline Photos ¡JD te regala 12 pares de zapatillas! | MTV España
Ad text Únete a Lateysha Grace para analizar el resultado del episodio de Tattoo a dos: ¿Qué es lo que me... En #MTVVergüenzaAjena buscamos a esas celebrities que quieren pasar unas #MTVNavidadesSinVergüenz... Arrancamos con las #JDNews y ya puedes ganar 12 pares de #zapatillas gracias a JD y MTV. 🤩 Prep...
Ad format Video Image Image
Categories other other TV Channel
Duration 24 days 1 days 1 days
Like 8316 113 19

MTV Spain Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MTV Spain” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MTV Spain” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MTV Spain” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tattoo a dos: ¿Qué es lo que me iba a tatuar? Timeline Photos ¡JD te regala 12 pares de zapatillas! | MTV España
Ad text  Únete a Lateysha Grace para analizar el resultado del episodio de Tattoo a dos: ¿Qué es lo que me...  En #MTVVergüenzaAjena buscamos a esas celebrities que quieren pasar unas #MTVNavidadesSinVergüenz...  Arrancamos con las #JDNews y ya puedes ganar 12 pares de #zapatillas gracias a JD y MTV. 🤩 Prep...
Ad type  other  other  other
Ad word count 127  282  288

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MTV Spain”, the text type used is other to obtain the best ad performance. “MTV Spain” can use this copy style more. On the other hand, “MTV Spain” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MTV Spain” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MTV Spain” are:WATCH_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “MTV Spain” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MTV Spain” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MTV Spain” top 3 ads schedules are: 24 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MTV Spain”‘s top 1 ad duration is 24 days. Every advertisement has a life cycle.
“MTV Spain” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MTV Spain” ad case study report

If you want to check the best ad case study of other advertisers related to “MTV Spain”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MTV Spain”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.