Award-winning Case Study For MTV Base South By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MTV Base South”, or large enterprises, they have established a Facebook page for advertising and promotion. “MTV Base South” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MTV Base South” through the method of adspy!

MTV Base South Facebook ad Introduction by ad spy method

“MTV Base South” introduction:Tune into MTV Base on DStv channel 322 for the hottest music content from Africa and the world's biggest names.

“MTV Base South” Facebook ads last run:2020-02-22 21:42:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MTV Base South” ads data to help “MTV Base South” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MTV Base South”. In this report, we analyze in detail the best ad cases of “MTV Base South”.

MTV Base South Top3 Ads Case Study:

Advertisers MTV Base South MTV Base South MTV Base South
Ad title East London Rick Ross Block Party 2019 MTV Base South MTV Base South
Ad text  Kim Jayde Robinson and Tshego Koke have their MusicTime app ready & are ready to take on MTN BUSH... It's #MusicTime! Can you bring your fire? @mtnza @mtvbasesouth and @bet_africa are giving away...
Ad format Image Video Video
Categories other TV Channel TV Channel
Duration 1 days 1 days 1 days
Like 409 188 0

MTV Base South Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MTV Base South” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MTV Base South” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MTV Base South” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title East London Rick Ross Block Party 2019 MTV Base South MTV Base South
Ad text    Kim Jayde Robinson and Tshego Koke have their MusicTime app ready & are ready to take on MTN BUSH...  It's #MusicTime! Can you bring your fire? @mtnza @mtvbasesouth and @bet_africa are giving away...
Ad type  other  other  other
Ad word count 0  250  256

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MTV Base South”, the text type used is other to obtain the best ad performance. “MTV Base South” can use this copy style more. On the other hand, “MTV Base South” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MTV Base South” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MTV Base South” are:EVENT_RSVP,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “MTV Base South” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MTV Base South” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MTV Base South” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MTV Base South”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“MTV Base South” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MTV Base South” ad case study report

If you want to check the best ad case study of other advertisers related to “MTV Base South”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MTV Base South”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.