Award-winning Case Study For MTG Manager By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MTG Manager”, or large enterprises, they have established a Facebook page for advertising and promotion. “MTG Manager” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MTG Manager” through the method of adspy!

MTG Manager Facebook ad Introduction by ad spy method

“MTG Manager” introduction:MTG Manager is an info app for Magic the Gathering players to access all rules and translations of every MTG card just by scanning it.

“MTG Manager” Facebook ads last run:2020-02-23 04:33:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MTG Manager” ads data to help “MTG Manager” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MTG Manager”. In this report, we analyze in detail the best ad cases of “MTG Manager”.

MTG Manager Top3 Ads Case Study:

 1st2nd3rd
Advertisers MTG Manager MTG Manager MTG Manager
Ad title Try the app for free! Challenger Decks 2019 Try the app for free!
Ad text Are you tracking your Magic cards value, or leaving money on the table? The new Challenger Deck lists were just released! Are you tracking your Magic cards value, or leaving money on the table?
CTA type INSTALL_MOBILE_APP LEARN_MORE INSTALL_MOBILE_APP
Ad format Image Image Image
Categories App Page App Page App Page
Duration 123 days 1 days 22 days
Like 1 19 0

MTG Manager Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MTG Manager” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MTG Manager” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MTG Manager” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Try the app for free! Challenger Decks 2019 Try the app for free!
Ad text  Are you tracking your Magic cards value, or leaving money on the table?  The new Challenger Deck lists were just released!  Are you tracking your Magic cards value, or leaving money on the table?
Ad type  other  other  other
Ad word count 71  49  71

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MTG Manager”, the text type used is other to obtain the best ad performance. “MTG Manager” can use this copy style more. On the other hand, “MTG Manager” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MTG Manager” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MTG Manager” are:INSTALL_MOBILE_APP,LEARN_MORE,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “MTG Manager” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MTG Manager” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MTG Manager” top 3 ads schedules are: 123 days,1 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MTG Manager”‘s top 1 ad duration is 123 days. Every advertisement has a life cycle.
“MTG Manager” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MTG Manager” ad case study report

If you want to check the best ad case study of other advertisers related to “MTG Manager”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MTG Manager”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.