Award-winning Case Study For MTF Finance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MTF Finance”, or large enterprises, they have established a Facebook page for advertising and promotion. “MTF Finance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MTF Finance” through the method of adspy!

MTF Finance Facebook ad Introduction by ad spy method

“MTF Finance” introduction:We finance cars, trucks, motorbikes and almost anything that drives, floats or flies

“MTF Finance” Facebook ads last run:2020-02-17 07:32:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MTF Finance” ads data to help “MTF Finance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MTF Finance”. In this report, we analyze in detail the best ad cases of “MTF Finance”.

MTF Finance Top3 Ads Case Study:

Advertisers MTF Finance MTF Finance MTF Finance
Ad title Calculate Repayments & Apply Online Today Take out a loan to win $10,000 to do more! Take out a loan to win $10,000 to do more!
Ad text Need a new car? Whether it's an upgrade or a change of pace - let's work something out. Apply on... If you take out an MTF Finance loan before 1 March 2020, we’ll put you in the draw to win $10,000... If you take out an MTF Finance loan before 1 March 2020, we’ll put you in the draw to win $10,000...
Ad format Image Video Image
Categories other other other
Duration 42 days 1 days 33 days
Like 123 294 51

MTF Finance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MTF Finance” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MTF Finance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MTF Finance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Calculate Repayments & Apply Online Today Take out a loan to win $10,000 to do more! Take out a loan to win $10,000 to do more!
Ad text  Need a new car? Whether it's an upgrade or a change of pace - let's work something out. Apply on...  If you take out an MTF Finance loan before 1 March 2020, we’ll put you in the draw to win $10,000...  If you take out an MTF Finance loan before 1 March 2020, we’ll put you in the draw to win $10,000...
Ad type  other  other  other
Ad word count 158  164  281

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MTF Finance”, the text type used is other to obtain the best ad performance. “MTF Finance” can use this copy style more. On the other hand, “MTF Finance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MTF Finance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MTF Finance” are:APPLY_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “MTF Finance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MTF Finance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MTF Finance” top 3 ads schedules are: 42 days,1 days, and 33 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MTF Finance”‘s top 1 ad duration is 42 days. Every advertisement has a life cycle.
“MTF Finance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MTF Finance” ad case study report

If you want to check the best ad case study of other advertisers related to “MTF Finance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MTF Finance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.