Award-winning Case Study For MSC Cruceros By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MSC Cruceros”, or large enterprises, they have established a Facebook page for advertising and promotion. “MSC Cruceros” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MSC Cruceros” through the method of adspy!

MSC Cruceros Facebook ad Introduction by ad spy method

“MSC Cruceros” introduction:Ponemos atención a cada detalle para que puedas experimentar emociones inolvidables con nosotros. Porque un crucero MSC no es cualquier crucero.

“MSC Cruceros” Facebook ads last run:2020-02-23 04:30:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MSC Cruceros” ads data to help “MSC Cruceros” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MSC Cruceros”. In this report, we analyze in detail the best ad cases of “MSC Cruceros”.

MSC Cruceros Top3 Ads Case Study:

Advertisers MSC Cruceros MSC Cruceros MSC Cruceros
Ad title msces Mar de Invierno: adelántate reservando tu crucero Mar de Invierno: adelántate reservando tu crucero
Ad text Shop with msces Con nuestra promoción Mar de Invierno, puedes reservar tu crucero de invierno por el Mediterráneo... Con nuestra promoción Mar de Invierno, puedes reservar tu crucero de invierno por el Mediterráneo...
Ad format Image Image Image
Categories Cruise Line Cruise Line Cruise Line
Duration 2 days 33 days 5 days
Like 0 324 235

MSC Cruceros Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MSC Cruceros” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MSC Cruceros” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MSC Cruceros” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title msces Mar de Invierno: adelántate reservando tu crucero Mar de Invierno: adelántate reservando tu crucero
Ad text  Shop with msces  Con nuestra promoción Mar de Invierno, puedes reservar tu crucero de invierno por el Mediterráneo...  Con nuestra promoción Mar de Invierno, puedes reservar tu crucero de invierno por el Mediterráneo...
Ad type  other  other  other
Ad word count 15  175  175

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MSC Cruceros”, the text type used is other to obtain the best ad performance. “MSC Cruceros” can use this copy style more. On the other hand, “MSC Cruceros” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MSC Cruceros” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MSC Cruceros” are:N/A,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “MSC Cruceros” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MSC Cruceros” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MSC Cruceros” top 3 ads schedules are: 2 days,33 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MSC Cruceros”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“MSC Cruceros” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MSC Cruceros” ad case study report

If you want to check the best ad case study of other advertisers related to “MSC Cruceros”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MSC Cruceros”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.