Award-winning Case Study For Movistar Uruguay By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Movistar Uruguay”, or large enterprises, they have established a Facebook page for advertising and promotion. “Movistar Uruguay” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Movistar Uruguay” through the method of adspy!

Movistar Uruguay Facebook ad Introduction by ad spy method

“Movistar Uruguay” introduction:¡Bienvenido! Aquí podés dejar tus comentarios y consultas. Visitá y seguinos en

“Movistar Uruguay” Facebook ads last run:2020-02-17 05:44:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Movistar Uruguay” ads data to help “Movistar Uruguay” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Movistar Uruguay”. In this report, we analyze in detail the best ad cases of “Movistar Uruguay”.

Movistar Uruguay Top3 Ads Case Study:

Advertisers Movistar Uruguay Movistar Uruguay Movistar Uruguay
Ad title Movistar Uruguay Movistar Uruguay Beneficios en Mc Donald's con la App #ClubMovistar
Ad text  RECARGÁ $200 Y GANÁ Lo pediste de nuevo y lo tenés RECARGANÁ. Mirá los PREMIOS que te podes ll... ¡Feliz Día de l@s Enamorad@s! ❤❤ CONTANOS cuáles son tus tres EMOJIS MÁS USADOS con tu enamorad@... Se tenía que decir y se dijo el HELADO de #McDonalds se toma cuando y donde sea CANJEÁ tus MOVI...
Ad format Image Image Video
Categories other other other
Duration 9 days 1 days 2 days
Like 509 327 179

Movistar Uruguay Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Movistar Uruguay” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Movistar Uruguay” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Movistar Uruguay” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Movistar Uruguay Movistar Uruguay Beneficios en Mc Donald's con la App #ClubMovistar
Ad text   RECARGÁ $200 Y GANÁ Lo pediste de nuevo y lo tenés RECARGANÁ. Mirá los PREMIOS que te podes ll...  ¡Feliz Día de l@s Enamorad@s! ❤❤ CONTANOS cuáles son tus tres EMOJIS MÁS USADOS con tu enamorad@...  Se tenía que decir y se dijo el HELADO de #McDonalds se toma cuando y donde sea CANJEÁ tus MOVI...
Ad type  other  other  other
Ad word count 230  113  174

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Movistar Uruguay”, the text type used is other to obtain the best ad performance. “Movistar Uruguay” can use this copy style more. On the other hand, “Movistar Uruguay” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Movistar Uruguay” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Movistar Uruguay” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Movistar Uruguay” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Movistar Uruguay” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Movistar Uruguay” top 3 ads schedules are: 9 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Movistar Uruguay”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“Movistar Uruguay” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Movistar Uruguay” ad case study report

If you want to check the best ad case study of other advertisers related to “Movistar Uruguay”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Movistar Uruguay”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.