Award-winning Case Study For Movistar Guatemala By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Movistar Guatemala”, or large enterprises, they have established a Facebook page for advertising and promotion. “Movistar Guatemala” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Movistar Guatemala” through the method of adspy!

Movistar Guatemala Facebook ad Introduction by ad spy method

“Movistar Guatemala” introduction:Movistar Guatemala es la mejor compañía de telecomunicaciones, que provee a los guatemaltecos tecnología e innovación móvil.

“Movistar Guatemala” Facebook ads last run:2020-02-23 00:58:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Movistar Guatemala” ads data to help “Movistar Guatemala” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Movistar Guatemala”. In this report, we analyze in detail the best ad cases of “Movistar Guatemala”.

Movistar Guatemala Top3 Ads Case Study:

Advertisers Movistar Guatemala Movistar Guatemala Movistar Guatemala
Ad title BONitO con Huawei Movistar Guatemala Movistar Guatemala
Ad text ¡Este BONitO se vino con todo! ⚡️ Al llevar tu Huawei en Plan Cero Clavos 30GB *Promoción válida ... ¡Entretenimiento, suspenso y muchas películas por #MovistarPlay! Ingresá a la App desde tu Smart... ¡Llegó el plan que estabas esperando! Llevate un iPhone 8 de 256GB con Redes Ilimitadas y extra ...
CTA type N/A N/A N/A
Ad format Video Image Image
Categories other N/A N/A
Duration 1 days 1 days 1 days
Like 287 2773 2220

Movistar Guatemala Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Movistar Guatemala” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Movistar Guatemala” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Movistar Guatemala” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BONitO con Huawei Movistar Guatemala Movistar Guatemala
Ad text  ¡Este BONitO se vino con todo! ⚡️ Al llevar tu Huawei en Plan Cero Clavos 30GB *Promoción válida ...  ¡Entretenimiento, suspenso y muchas películas por #MovistarPlay! Ingresá a la App desde tu Smart...  ¡Llegó el plan que estabas esperando! Llevate un iPhone 8 de 256GB con Redes Ilimitadas y extra ...
Ad type  other  other  other
Ad word count 117  167  102

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Movistar Guatemala”, the text type used is other to obtain the best ad performance. “Movistar Guatemala” can use this copy style more. On the other hand, “Movistar Guatemala” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Movistar Guatemala” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Movistar Guatemala” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Movistar Guatemala” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Movistar Guatemala” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Movistar Guatemala” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Movistar Guatemala”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Movistar Guatemala” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Movistar Guatemala” ad case study report

If you want to check the best ad case study of other advertisers related to “Movistar Guatemala”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Movistar Guatemala”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.