Award-winning Case Study For Movimento Choice By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Movimento Choice”, or large enterprises, they have established a Facebook page for advertising and promotion. “Movimento Choice” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Movimento Choice” through the method of adspy!

Movimento Choice Facebook ad Introduction by ad spy method

“Movimento Choice” introduction:Apoiamos e desenvolvemos jovens para que empreendam mudanças positivas no mundo! Se você é um desses jovens, vem pro Movimento Choice!

“Movimento Choice” Facebook ads last run:2020-02-21 12:02:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Movimento Choice” ads data to help “Movimento Choice” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Movimento Choice”. In this report, we analyze in detail the best ad cases of “Movimento Choice”.

Movimento Choice Top3 Ads Case Study:

Advertisers Movimento Choice Movimento Choice Movimento Choice
Ad title Movimento Choice Movimento Choice Movimento Choice
Ad text Já se pegou perguntando como e o que você pode fazer para ajudar a melhorar a realidade em que vi... Nós acreditamos na juventude como protagonista da transformação. Por isso, apoiamos e desenvolvem... É jovem, inquiet@ e acredita que juntos podemos enfrentar os desafios globais e mudar a realidade...
Ad format Image Carousel Image
Categories Education Education Education
Duration 1 days 1 days 1 days
Like 59 3 2

Movimento Choice Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Movimento Choice” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Movimento Choice” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Movimento Choice” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Movimento Choice Movimento Choice Movimento Choice
Ad text  Já se pegou perguntando como e o que você pode fazer para ajudar a melhorar a realidade em que vi...  Nós acreditamos na juventude como protagonista da transformação. Por isso, apoiamos e desenvolvem...  É jovem, inquiet@ e acredita que juntos podemos enfrentar os desafios globais e mudar a realidade...
Ad type  other  other  other
Ad word count 558  327  258

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Movimento Choice”, the text type used is other to obtain the best ad performance. “Movimento Choice” can use this copy style more. On the other hand, “Movimento Choice” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Movimento Choice” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Movimento Choice” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Movimento Choice” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Movimento Choice” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Movimento Choice” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Movimento Choice”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Movimento Choice” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Movimento Choice” ad case study report

If you want to check the best ad case study of other advertisers related to “Movimento Choice”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Movimento Choice”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.