Award-winning Case Study For Mountain Runner Events By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mountain Runner Events”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mountain Runner Events” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mountain Runner Events” through the method of adspy!

Mountain Runner Events Facebook ad Introduction by ad spy method

“Mountain Runner Events” introduction:Mountain Runner Events organises a number of outdoor events throughout South Africa, focusing on getting people OUTSIDE.

“Mountain Runner Events” Facebook ads last run:2020-02-21 03:30:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mountain Runner Events” ads data to help “Mountain Runner Events” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mountain Runner Events”. In this report, we analyze in detail the best ad cases of “Mountain Runner Events”.

Mountain Runner Events Top3 Ads Case Study:

Advertisers Mountain Runner Events Mountain Runner Events Mountain Runner Events
Ad title Merrell Autumn Day Run - JHB Merrell Autumn Night Run presented by Black Diamond - JHB Mountain Runner Events
Ad text “The one with that hill.” A proper set of trail runs in Jozi. 20km, 12km, 6km & 2km kids. Midweek 8km & 5km night run through Delta Park. Come as BRIGHT and LUMO as you can. JOBURG - Merrell Autumn Runs Night - 7 March - 8km & 5.5km - Delta Cafe Day - 9 March - 20km, 12k...
Ad format Image Image Image
Categories Sports & Recreation Sports & Recreation Sports & Recreation
Duration 5 days 3 days 1 days
Like 4 8 94

Mountain Runner Events Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mountain Runner Events” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mountain Runner Events” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mountain Runner Events” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Merrell Autumn Day Run - JHB Merrell Autumn Night Run presented by Black Diamond - JHB Mountain Runner Events
Ad text  “The one with that hill.” A proper set of trail runs in Jozi. 20km, 12km, 6km & 2km kids.  Midweek 8km & 5km night run through Delta Park. Come as BRIGHT and LUMO as you can.  JOBURG - Merrell Autumn Runs Night - 7 March - 8km & 5.5km - Delta Cafe Day - 9 March - 20km, 12k...
Ad type  other  other  other
Ad word count 89  84  218

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mountain Runner Events”, the text type used is other to obtain the best ad performance. “Mountain Runner Events” can use this copy style more. On the other hand, “Mountain Runner Events” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mountain Runner Events” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mountain Runner Events” are:BUY_TICKETS,BUY_TICKETS,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Mountain Runner Events” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mountain Runner Events” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mountain Runner Events” top 3 ads schedules are: 5 days,3 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mountain Runner Events”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Mountain Runner Events” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mountain Runner Events” ad case study report

If you want to check the best ad case study of other advertisers related to “Mountain Runner Events”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mountain Runner Events”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.