Award-winning Case Study For Moty Hotel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Moty Hotel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Moty Hotel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Moty Hotel” through the method of adspy!

Moty Hotel Facebook ad Introduction by ad spy method

“Moty Hotel” introduction:Moty Hotel is a non-smoking modern deluxe business hotel with unique individualistic charm.

“Moty Hotel” Facebook ads last run:2020-01-19 20:09:26

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Moty Hotel” ads data to help “Moty Hotel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Moty Hotel”. In this report, we analyze in detail the best ad cases of “Moty Hotel”.

Moty Hotel Top3 Ads Case Study:

Advertisers Moty Hotel Moty Hotel Moty Hotel
Ad title Moty Hotel Moty Hotel Photos from Moty Hotel's post
Ad text Thinking where to buka puasa during the holy month? Welcome to Moty Hotel Moty Hotel is now offe... Lunch nanti makan apa? 今天午餐吃什么? What to have for lunch later? Lunch Set RM9.90nett ONLY Lunc... Waiting for long holiday? Let me tell you how to get 5 days holiday in this May 2019 with only ap...
Ad format Image Image Carousel
Categories Hotel Hotel Hotel
Duration 19 days 38 days 24 days
Like 4 17 242

Moty Hotel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Moty Hotel” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Moty Hotel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Moty Hotel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Moty Hotel Moty Hotel Photos from Moty Hotel's post
Ad text  Thinking where to buka puasa during the holy month? Welcome to Moty Hotel Moty Hotel is now offe...  Lunch nanti makan apa? 今天午餐吃什么? What to have for lunch later? Lunch Set RM9.90nett ONLY Lunc...  Waiting for long holiday? Let me tell you how to get 5 days holiday in this May 2019 with only ap...
Ad type  other  other  other
Ad word count 395  395  573

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Moty Hotel”, the text type used is other to obtain the best ad performance. “Moty Hotel” can use this copy style more. On the other hand, “Moty Hotel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Moty Hotel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Moty Hotel” are:MESSAGE_PAGE,MESSAGE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Moty Hotel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Moty Hotel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Moty Hotel” top 3 ads schedules are: 19 days,38 days, and 24 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Moty Hotel”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Moty Hotel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Moty Hotel” ad case study report

If you want to check the best ad case study of other advertisers related to “Moty Hotel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Moty Hotel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.