Moonwalkers 盲俠行 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Moonwalkers 盲俠行” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Moonwalkers 盲俠行” ads and analyzes advertising data to help “Moonwalkers 盲俠行” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Moonwalkers 盲俠行”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Moonwalkers 盲俠行”.

Moonwalkers 盲俠行 Facebook adspy

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“Moonwalkers 盲俠行” Facebook ads last run:2020-02-20 23:08:16

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Moonwalkers 盲俠行 Moonwalkers 盲俠行 Moonwalkers 盲俠行
Ad title 📢 最後召集:約你參加年度夜行慈善盛事「盲俠行」 📢 最後召集:10月24日前參加「盲俠行」夜行20公里! 📢 最後召集:把握機會於10月24日前參加「盲俠行」!
Ad text 【🏅 勾起童年回憶:送你荷蘭水蓋勳章!】 今年「盲俠行」行完20km,我地會送你一個特色獎牌,特別以大家童年愛儲愛玩嘅荷蘭水蓋設計!原來獎牌都可以咁玩! 10月24日就截止報名,敢就救盲、敢... 【⏰ 報名倒數中:今個星期三就截止喇!】 最後機會喇!即刻參加奧比斯「盲俠行」,今年我地繼續大玩光影塗鴉 (Light Painting) ,特別設計又靚又型嘅影相位!參加者可以沿路同班frd... 【⚠️ 進入倒數階段:10月24日截止報名喇!】 年度夜行慈善盛事「盲俠行」於11月10日舉行,快啲把握最後機會,同班frd一齊夜行20公里,用雙腳為眼疾患者行出光明!立即報名 ➡️ goo....
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Video
Categories Non-Governmental Organization (NGO) Non-Governmental Organization (NGO) Non-Governmental Organization (NGO)
Duration 8 days 1 days 1 days
Like 362 48 154

Moonwalkers 盲俠行 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Moonwalkers 盲俠行” top 3 ads are Image,Image, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title📢 最後召集:約你參加年度夜行慈善盛事「盲俠行」📢 最後召集:10月24日前參加「盲俠行」夜行20公里!📢 最後召集:把握機會於10月24日前參加「盲俠行」!
Ad text 【🏅 勾起童年回憶:送你荷蘭水蓋勳章!】 今年「盲俠行」行完20km,我地會送你一個特色獎牌,特別以大家童年愛儲愛玩嘅荷蘭水蓋設計!原來獎牌都可以咁玩! 10月24日就截止報名,敢就救盲、敢... 【⏰ 報名倒數中:今個星期三就截止喇!】 最後機會喇!即刻參加奧比斯「盲俠行」,今年我地繼續大玩光影塗鴉 (Light Painting) ,特別設計又靚又型嘅影相位!參加者可以沿路同班frd... 【⚠️ 進入倒數階段:10月24日截止報名喇!】 年度夜行慈善盛事「盲俠行」於11月10日舉行,快啲把握最後機會,同班frd一齊夜行20公里,用雙腳為眼疾患者行出光明!立即報名 ➡️ goo....
Ad type other other other
Ad word count239 247 158

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Moonwalkers 盲俠行”, the text type used is other to obtain the best advertising results. “Moonwalkers 盲俠行” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Moonwalkers 盲俠行” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Moonwalkers 盲俠行” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Moonwalkers 盲俠行” When Facebook ads are placed on Facebook, the ad schedules are 8 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Moonwalkers 盲俠行”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.