Award-winning Case Study For Moonwalkers 盲俠行 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Moonwalkers 盲俠行”, or large enterprises, they have established a Facebook page for advertising and promotion. “Moonwalkers 盲俠行” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Moonwalkers 盲俠行” through the method of adspy!

Moonwalkers 盲俠行 Facebook ad Introduction by ad spy method

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“Moonwalkers 盲俠行” Facebook ads last run:2020-02-20 23:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Moonwalkers 盲俠行” ads data to help “Moonwalkers 盲俠行” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Moonwalkers 盲俠行”. In this report, we analyze in detail the best ad cases of “Moonwalkers 盲俠行”.

Moonwalkers 盲俠行 Top3 Ads Case Study:

Advertisers Moonwalkers 盲俠行 Moonwalkers 盲俠行 Moonwalkers 盲俠行
Ad title 📢 最後召集:約你參加年度夜行慈善盛事「盲俠行」 📢 最後召集:10月24日前參加「盲俠行」夜行20公里! 📢 最後召集:把握機會於10月24日前參加「盲俠行」!
Ad text 【🏅 勾起童年回憶:送你荷蘭水蓋勳章!】 今年「盲俠行」行完20km,我地會送你一個特色獎牌,特別以大家童年愛儲愛玩嘅荷蘭水蓋設計!原來獎牌都可以咁玩! 10月24日就截止報名,敢就救盲、敢... 【⏰ 報名倒數中:今個星期三就截止喇!】 最後機會喇!即刻參加奧比斯「盲俠行」,今年我地繼續大玩光影塗鴉 (Light Painting) ,特別設計又靚又型嘅影相位!參加者可以沿路同班frd... 【⚠️ 進入倒數階段:10月24日截止報名喇!】 年度夜行慈善盛事「盲俠行」於11月10日舉行,快啲把握最後機會,同班frd一齊夜行20公里,用雙腳為眼疾患者行出光明!立即報名 ➡️ goo....
Ad format Image Image Video
Categories Non-Governmental Organization (NGO) Non-Governmental Organization (NGO) Non-Governmental Organization (NGO)
Duration 8 days 1 days 1 days
Like 362 48 154

Moonwalkers 盲俠行 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Moonwalkers 盲俠行” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Moonwalkers 盲俠行” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Moonwalkers 盲俠行” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 📢 最後召集:約你參加年度夜行慈善盛事「盲俠行」 📢 最後召集:10月24日前參加「盲俠行」夜行20公里! 📢 最後召集:把握機會於10月24日前參加「盲俠行」!
Ad text  【🏅 勾起童年回憶:送你荷蘭水蓋勳章!】 今年「盲俠行」行完20km,我地會送你一個特色獎牌,特別以大家童年愛儲愛玩嘅荷蘭水蓋設計!原來獎牌都可以咁玩! 10月24日就截止報名,敢就救盲、敢...  【⏰ 報名倒數中:今個星期三就截止喇!】 最後機會喇!即刻參加奧比斯「盲俠行」,今年我地繼續大玩光影塗鴉 (Light Painting) ,特別設計又靚又型嘅影相位!參加者可以沿路同班frd...  【⚠️ 進入倒數階段:10月24日截止報名喇!】 年度夜行慈善盛事「盲俠行」於11月10日舉行,快啲把握最後機會,同班frd一齊夜行20公里,用雙腳為眼疾患者行出光明!立即報名 ➡️ goo....
Ad type  other  other  other
Ad word count 239  247  158

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Moonwalkers 盲俠行”, the text type used is other to obtain the best ad performance. “Moonwalkers 盲俠行” can use this copy style more. On the other hand, “Moonwalkers 盲俠行” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Moonwalkers 盲俠行” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Moonwalkers 盲俠行” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Moonwalkers 盲俠行” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Moonwalkers 盲俠行” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Moonwalkers 盲俠行” top 3 ads schedules are: 8 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Moonwalkers 盲俠行”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Moonwalkers 盲俠行” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Moonwalkers 盲俠行” ad case study report

If you want to check the best ad case study of other advertisers related to “Moonwalkers 盲俠行”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Moonwalkers 盲俠行”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.