Award-winning Case Study For Moon Palace Cancun By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Moon Palace Cancun”, or large enterprises, they have established a Facebook page for advertising and promotion. “Moon Palace Cancun” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Moon Palace Cancun” through the method of adspy!

Moon Palace Cancun Facebook ad Introduction by ad spy method

“Moon Palace Cancun” introduction:From sun-up to sun-down, the resort sizzles with energy and possibility. Take in as little or as much as you like. But one way or another, you will definitely feel the pulse of paradise here.

“Moon Palace Cancun” Facebook ads last run:2020-02-23 19:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Moon Palace Cancun” ads data to help “Moon Palace Cancun” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Moon Palace Cancun”. In this report, we analyze in detail the best ad cases of “Moon Palace Cancun”.

Moon Palace Cancun Top3 Ads Case Study:

Advertisers Moon Palace Cancun Moon Palace Cancun Moon Palace Cancun
Ad title Make incredible memories. Here Comes The Sun ¡Cancún los espera!
Ad text Book now and save up to 35% when you bundle your flight and resort stay on an all-inclusive vacat... Book your flight and hotel stay together to save up to 45% and receive up to $1,500 USD in Resort... Regálale a mamá unas vacaciones exclusivas a la orilla del mar ¡Esta es tu oportunidad!
Ad format Image Image Image
Categories other other Hotel Resort
Duration 120 days 12 days 1 days
Like 70 43 17

Moon Palace Cancun Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Moon Palace Cancun” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Moon Palace Cancun” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Moon Palace Cancun” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Make incredible memories. Here Comes The Sun ¡Cancún los espera!
Ad text  Book now and save up to 35% when you bundle your flight and resort stay on an all-inclusive vacat...  Book your flight and hotel stay together to save up to 45% and receive up to $1,500 USD in Resort...  Regálale a mamá unas vacaciones exclusivas a la orilla del mar ¡Esta es tu oportunidad!
Ad type  other  other  other
Ad word count 132  105  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Moon Palace Cancun”, the text type used is other to obtain the best ad performance. “Moon Palace Cancun” can use this copy style more. On the other hand, “Moon Palace Cancun” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Moon Palace Cancun” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Moon Palace Cancun” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Moon Palace Cancun” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Moon Palace Cancun” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Moon Palace Cancun” top 3 ads schedules are: 120 days,12 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Moon Palace Cancun”‘s top 1 ad duration is 120 days. Every advertisement has a life cycle.
“Moon Palace Cancun” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Moon Palace Cancun” ad case study report

If you want to check the best ad case study of other advertisers related to “Moon Palace Cancun”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Moon Palace Cancun”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.