Award-winning Case Study For Moola Lending By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Moola Lending”, or large enterprises, they have established a Facebook page for advertising and promotion. “Moola Lending” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Moola Lending” through the method of adspy!

Moola Lending Facebook ad Introduction by ad spy method

“Moola Lending” introduction:Moola Lending (powered by the international line of Doctor Cash fin-tech companies) is one of the biggest online finance companies in the Philippines. We use technology to provide a rapid loan option to Filipinos.

“Moola Lending” Facebook ads last run:2020-02-21 13:56:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Moola Lending” ads data to help “Moola Lending” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Moola Lending”. In this report, we analyze in detail the best ad cases of “Moola Lending”.

Moola Lending Top3 Ads Case Study:

Advertisers Moola Lending Moola Lending Moola Lending
Ad title Lending Personal Loans Moola Lending Personal Loans Lending Personal Loans
Ad text  with no collateral, no documents, no credit card, and no co-maker. Over 70,000 clients already! ... 馃挼Fast cash! Just apply, no documents and collateral needed!馃憤 Fast cash! Just apply, no documents and collateral needed!
Ad format Image Image Image
Categories Financial Service Financial Service Financial Service
Duration 12 days 188 days 1 days
Like 48 7 8

Moola Lending Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Moola Lending” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Moola Lending” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Moola Lending” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lending Personal Loans Moola Lending Personal Loans Lending Personal Loans
Ad text   with no collateral, no documents, no credit card, and no co-maker. Over 70,000 clients already! ...  馃挼Fast cash! Just apply, no documents and collateral needed!馃憤  Fast cash! Just apply, no documents and collateral needed!
Ad type  other  other  other
Ad word count 138  60  59

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Moola Lending”, the text type used is other to obtain the best ad performance. “Moola Lending” can use this copy style more. On the other hand, “Moola Lending” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Moola Lending” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Moola Lending” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Moola Lending” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Moola Lending” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Moola Lending” top 3 ads schedules are: 12 days,188 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Moola Lending”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Moola Lending” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Moola Lending” ad case study report

If you want to check the best ad case study of other advertisers related to “Moola Lending”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Moola Lending”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.