Award-winning Case Study For By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “”, or large enterprises, they have established a Facebook page for advertising and promotion. “” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “” through the method of adspy! Facebook ad Introduction by ad spy method

“” introduction:香港最專業的金融產品比較平台. is Hong Kong's leading financial comparison portal.

“” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “” ads data to help “” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “”. In this report, we analyze in detail the best ad cases of “”. Top3 Ads Case Study:

Ad title 助你低成本達成目標! 經本網申請指定信用卡額外送高達$500現金券! 隆重推介︰MoneyHero 稅止機!
Ad text 【低至1.78%!】又到左稅貸季節,即睇邊間銀行機構至優惠,幫你輕鬆周轉之餘,仲可以達成其他目標!經MoneyHero申請可享獨家額外現金券,高達$10,000 ! 新年新氣象,要添置新裝、買年花、糖果、糧油海味...... 數都數唔曬。 點先可以買得精明賺最多回贈?即上MoneyHero 睇曬至抵信用卡優惠,揀啱信用卡消費就可以買得多、賺得多! 祝大家 年大! 【人人期望可達到🤑】MoneyHero稅止機,幫你整合好全城低息稅貸,解決現金周轉 / 達成目標,通通都無難度! 實際年利率低至1.78%、貸款額高達2,000,000,仲可以賺埋現金回贈同Mo...
Ad format Image Image Image
Categories other other other
Duration 1 days 4 days 1 days
Like 25 28 16 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 助你低成本達成目標! 經本網申請指定信用卡額外送高達$500現金券! 隆重推介︰MoneyHero 稅止機!
Ad text  【低至1.78%!】又到左稅貸季節,即睇邊間銀行機構至優惠,幫你輕鬆周轉之餘,仲可以達成其他目標!經MoneyHero申請可享獨家額外現金券,高達$10,000 !  新年新氣象,要添置新裝、買年花、糖果、糧油海味...... 數都數唔曬。 點先可以買得精明賺最多回贈?即上MoneyHero 睇曬至抵信用卡優惠,揀啱信用卡消費就可以買得多、賺得多! 祝大家 年大!  【人人期望可達到🤑】MoneyHero稅止機,幫你整合好全城低息稅貸,解決現金周轉 / 達成目標,通通都無難度! 實際年利率低至1.78%、貸款額高達2,000,000,仲可以賺埋現金回贈同Mo...
Ad type  other  other  other
Ad word count 82  99  121

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “”, the text type used is other to obtain the best ad performance. “” can use this copy style more. On the other hand, “” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “” are:APPLY_NOW,LEARN_MORE,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“” should put ads in the best time period, so that ads get the most value in a limited time.

Related “” ad case study report

If you want to check the best ad case study of other advertisers related to “”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.