MoneyHero.com.hk Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “MoneyHero.com.hk” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “MoneyHero.com.hk” ads and analyzes advertising data to help “MoneyHero.com.hk” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “MoneyHero.com.hk”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “MoneyHero.com.hk”.

MoneyHero.com.hk Facebook adspy

“MoneyHero.com.hk” introduction:香港最專業的金融產品比較平台. MoneyHero.com.hk is Hong Kong's leading financial comparison portal. www.moneyhero.com.hk

“MoneyHero.com.hk” Facebook ads last run:2020-02-17 05:20:32

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers MoneyHero.com.hk MoneyHero.com.hk MoneyHero.com.hk
Ad title 助你低成本達成目標! 經本網申請指定信用卡額外送高達$500現金券! 隆重推介︰MoneyHero 稅止機!
Ad text 【低至1.78%!】又到左稅貸季節,即睇邊間銀行機構至優惠,幫你輕鬆周轉之餘,仲可以達成其他目標!經MoneyHero申請可享獨家額外現金券,高達$10,000 ! 新年新氣象,要添置新裝、買年花、糖果、糧油海味...... 數都數唔曬。 點先可以買得精明賺最多回贈?即上MoneyHero 睇曬至抵信用卡優惠,揀啱信用卡消費就可以買得多、賺得多! 祝大家 年大! 【人人期望可達到🤑】MoneyHero稅止機,幫你整合好全城低息稅貸,解決現金周轉 / 達成目標,通通都無難度! 實際年利率低至1.78%、貸款額高達2,000,000,仲可以賺埋現金回贈同Mo...
CTA type APPLY_NOW LEARN_MORE APPLY_NOW
Ad format Image Image Image
Categories other other other
Duration 1 days 4 days 1 days
Like 25 28 16

MoneyHero.com.hk facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “MoneyHero.com.hk” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title助你低成本達成目標!經本網申請指定信用卡額外送高達$500現金券!隆重推介︰MoneyHero 稅止機!
Ad text 【低至1.78%!】又到左稅貸季節,即睇邊間銀行機構至優惠,幫你輕鬆周轉之餘,仲可以達成其他目標!經MoneyHero申請可享獨家額外現金券,高達$10,000 ! 新年新氣象,要添置新裝、買年花、糖果、糧油海味...... 數都數唔曬。 點先可以買得精明賺最多回贈?即上MoneyHero 睇曬至抵信用卡優惠,揀啱信用卡消費就可以買得多、賺得多! 祝大家 年大! 【人人期望可達到🤑】MoneyHero稅止機,幫你整合好全城低息稅貸,解決現金周轉 / 達成目標,通通都無難度! 實際年利率低至1.78%、貸款額高達2,000,000,仲可以賺埋現金回贈同Mo...
Ad type other other other
Ad word count82 99 121

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “MoneyHero.com.hk”, the text type used is other to obtain the best advertising results. “MoneyHero.com.hk” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “MoneyHero.com.hk” are:APPLY_NOW,LEARN_MORE,APPLY_NOW.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “APPLY_NOW” help “MoneyHero.com.hk” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“MoneyHero.com.hk” When Facebook ads are placed on Facebook, the ad schedules are 1 days,4 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “MoneyHero.com.hk”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.