Award-winning Case Study For Monash University Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Monash University Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Monash University Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Monash University Malaysia” through the method of adspy!

Monash University Malaysia Facebook ad Introduction by ad spy method

“Monash University Malaysia” introduction:The Official Page of Monash University Malaysia.

“Monash University Malaysia” Facebook ads last run:2020-02-23 18:02:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Monash University Malaysia” ads data to help “Monash University Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Monash University Malaysia”. In this report, we analyze in detail the best ad cases of “Monash University Malaysia”.

Monash University Malaysia Top3 Ads Case Study:

Advertisers Monash University Malaysia Monash University Malaysia Monash University Malaysia
Ad title Info Sessions in Brunei Navigating the Human Genome via Ensembl Monash University Malaysia
Ad text We are heading to Brunei. Come and meet us to find out more. Shape your future with Monash Univer... Executive Program – Navigating the Human Genome via Ensembl (HRDF claimable). Join us for the t... POSTGRADUATE PREVIEW - Saturday, 29 June 2019, 11am - 1pm, Monash University Malaysia. Enhance y...
Ad format Image Image Carousel
Categories other other other
Duration 1 days 5 days 1 days
Like 109 111 137

Monash University Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Monash University Malaysia” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Monash University Malaysia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Monash University Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Info Sessions in Brunei Navigating the Human Genome via Ensembl Monash University Malaysia
Ad text  We are heading to Brunei. Come and meet us to find out more. Shape your future with Monash Univer...  Executive Program – Navigating the Human Genome via Ensembl (HRDF claimable). Join us for the t...  POSTGRADUATE PREVIEW - Saturday, 29 June 2019, 11am - 1pm, Monash University Malaysia. Enhance y...
Ad type  other  other  other
Ad word count 149  167  191

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Monash University Malaysia”, the text type used is other to obtain the best ad performance. “Monash University Malaysia” can use this copy style more. On the other hand, “Monash University Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Monash University Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Monash University Malaysia” are:APPLY_NOW,LEARN_MORE,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Monash University Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Monash University Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Monash University Malaysia” top 3 ads schedules are: 1 days,5 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Monash University Malaysia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Monash University Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Monash University Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “Monash University Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Monash University Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.