Award-winning Case Study For Monash University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Monash University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Monash University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Monash University” through the method of adspy!

Monash University Facebook ad Introduction by ad spy method

“Monash University” introduction:Monash University has five Australian campuses, a campus in Malaysia and locations in China, Italy, India and South Africa.

“Monash University” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Monash University” ads data to help “Monash University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Monash University”. In this report, we analyze in detail the best ad cases of “Monash University”.

Monash University Top3 Ads Case Study:

Advertisers Monash University Monash University Monash University
Ad title Master your career with a #Monash Master of Laws Study a Master of Laws. Two year option available. Master your career with a #Monash Master of Laws
Ad text Expand your legal expertise with a two year #Monash Master of Laws at a leading Australian Univer... Become an expert in public sector governance and regulation with a #Monash Master of Laws. Study a Master of Laws at #Monash where you will gain practical skills to navigate new legal tech...
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 14 days
Like 552 45 978

Monash University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Monash University” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Monash University” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Monash University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Master your career with a #Monash Master of Laws Study a Master of Laws. Two year option available. Master your career with a #Monash Master of Laws
Ad text  Expand your legal expertise with a two year #Monash Master of Laws at a leading Australian Univer...  Become an expert in public sector governance and regulation with a #Monash Master of Laws.  Study a Master of Laws at #Monash where you will gain practical skills to navigate new legal tech...
Ad type  other  other  other
Ad word count 102  90  123

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Monash University”, the text type used is other to obtain the best ad performance. “Monash University” can use this copy style more. On the other hand, “Monash University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Monash University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Monash University” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Monash University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Monash University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Monash University” top 3 ads schedules are: 1 days,1 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Monash University”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Monash University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Monash University” ad case study report

If you want to check the best ad case study of other advertisers related to “Monash University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Monash University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.