Award-winning Case Study For Monash IVF By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Monash IVF”, or large enterprises, they have established a Facebook page for advertising and promotion. “Monash IVF” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Monash IVF” through the method of adspy!

Monash IVF Facebook ad Introduction by ad spy method

“Monash IVF” introduction:Monash IVF specialises in fertility treatments including IVF with clinics based in metro and country areas of Victoria, New South Wales and Queensland.

“Monash IVF” Facebook ads last run:2020-02-17 07:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Monash IVF” ads data to help “Monash IVF” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Monash IVF”. In this report, we analyze in detail the best ad cases of “Monash IVF”.

Monash IVF Top3 Ads Case Study:

Advertisers Monash IVF Monash IVF Monash IVF
Ad title Book A Free Nurse Chat Start Your Journey Today More Than Just IVF
Ad text Falling pregnant is not always simple. There is an IVF child in almost every classroom in Australia. Some people need a little extra he... The path to pregnancy isn't always easy. When you're ready, have an open chat with our expert nu...
Ad format Image Image Image
Categories Medical Company Medical Company Medical Company
Duration 31 days 1 days 31 days
Like 0 0 0

Monash IVF Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Monash IVF” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Monash IVF” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Monash IVF” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Book A Free Nurse Chat Start Your Journey Today More Than Just IVF
Ad text  Falling pregnant is not always simple.  There is an IVF child in almost every classroom in Australia. Some people need a little extra he...  The path to pregnancy isn't always easy. When you're ready, have an open chat with our expert nu...
Ad type  other  other  other
Ad word count 38  124  111

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Monash IVF”, the text type used is other to obtain the best ad performance. “Monash IVF” can use this copy style more. On the other hand, “Monash IVF” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Monash IVF” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Monash IVF” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Monash IVF” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Monash IVF” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Monash IVF” top 3 ads schedules are: 31 days,1 days, and 31 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Monash IVF”‘s top 1 ad duration is 31 days. Every advertisement has a life cycle.
“Monash IVF” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Monash IVF” ad case study report

If you want to check the best ad case study of other advertisers related to “Monash IVF”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Monash IVF”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.