Award-winning Case Study For MOKO 新世紀廣場 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MOKO 新世紀廣場”, or large enterprises, they have established a Facebook page for advertising and promotion. “MOKO 新世紀廣場” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MOKO 新世紀廣場” through the method of adspy!

MOKO 新世紀廣場 Facebook ad Introduction by ad spy method

“MOKO 新世紀廣場” introduction:MOKO

“MOKO 新世紀廣場” Facebook ads last run:2020-02-20 23:08:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MOKO 新世紀廣場” ads data to help “MOKO 新世紀廣場” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MOKO 新世紀廣場”. In this report, we analyze in detail the best ad cases of “MOKO 新世紀廣場”.

MOKO 新世紀廣場 Top3 Ads Case Study:

Advertisers MOKO 新世紀廣場 MOKO 新世紀廣場 MOKO 新世紀廣場
Ad title 【免費登記.享免觸式時租泊車.憑分換免費泊車】 【立即登記.會員有Point大激賞.毋須消費】 【免費登記.成為The Point會員.即送迎新500分】
Ad text 以後出入停車場連窗都唔駛開,卡都唔駛拍!立即成為新地The Point會員,去指定商場泊車就可以輕鬆出入車場兼自動繳費!買完嘢仲可以賺到通用14個新地商場嘅積分,用嚟換禮品、商場電子贈券或者免費... 立即成為新地The Point會員,參加「會員有Point大激賞」,賞你總值逾HK$1,500,000禮品!免費日日參加即抽即中獎,消費滿HK$300 仲有終極大抽獎,贏走Audi 房車、來回倫... 講嘢最緊要有Point,依家行街睇戲食飯都有Point?因為綜合14個新地商場嘅The Point會員計劃已經登場喇!以後消費可以統一賺取積分,兌換商場電子贈券,喺超過700間商戶當現金使!積分...
Ad format Image Image Image
Categories Shopping Mall Shopping Mall Shopping Mall
Duration 1 days 30 days 30 days
Like 59 19 15

MOKO 新世紀廣場 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MOKO 新世紀廣場” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MOKO 新世紀廣場” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MOKO 新世紀廣場” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【免費登記.享免觸式時租泊車.憑分換免費泊車】 【立即登記.會員有Point大激賞.毋須消費】 【免費登記.成為The Point會員.即送迎新500分】
Ad text  以後出入停車場連窗都唔駛開,卡都唔駛拍!立即成為新地The Point會員,去指定商場泊車就可以輕鬆出入車場兼自動繳費!買完嘢仲可以賺到通用14個新地商場嘅積分,用嚟換禮品、商場電子贈券或者免費...  立即成為新地The Point會員,參加「會員有Point大激賞」,賞你總值逾HK$1,500,000禮品!免費日日參加即抽即中獎,消費滿HK$300 仲有終極大抽獎,贏走Audi 房車、來回倫...  講嘢最緊要有Point,依家行街睇戲食飯都有Point?因為綜合14個新地商場嘅The Point會員計劃已經登場喇!以後消費可以統一賺取積分,兌換商場電子贈券,喺超過700間商戶當現金使!積分...
Ad type  other  other  other
Ad word count 140  174  159

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MOKO 新世紀廣場”, the text type used is other to obtain the best ad performance. “MOKO 新世紀廣場” can use this copy style more. On the other hand, “MOKO 新世紀廣場” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MOKO 新世紀廣場” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MOKO 新世紀廣場” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “MOKO 新世紀廣場” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MOKO 新世紀廣場” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MOKO 新世紀廣場” top 3 ads schedules are: 1 days,30 days, and 30 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MOKO 新世紀廣場”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“MOKO 新世紀廣場” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MOKO 新世紀廣場” ad case study report

If you want to check the best ad case study of other advertisers related to “MOKO 新世紀廣場”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MOKO 新世紀廣場”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.