MoChat Case Study Adspy Report of Best Ads - BigSpy
Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “MoChat” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.
BigSpy tracks “MoChat” ads and analyzes advertising data to help “MoChat” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “MoChat”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “MoChat”.
MoChat Facebook adspy
“MoChat” introduction:Mochat is the first App on Android to helps people log on more than three Facebook and WhatsApp accounts simultaneously on one device.
“MoChat” Facebook ads last run:2020-02-18 23:00:08
Top3 Advertising Case Study：
|Categories||App Page||App Page||other|
|Duration||261 days||261 days||N/A|
MoChat facebook ad case analytics and study
1.Advertising format and material analysis:
The advertising formats used by “MoChat” top 3 ads are Video,Video, and N/A.
Ad Format Optimization Suggestions:
2. Advertising copy analysis and study:
|Ad word count||37||37||N/A|
Ad copy optimization suggestions:
Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “MoChat”, the text type used is other to obtain the best advertising results. “MoChat” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.
3. Type of CTA analytics and study:
The types of CTA used by “MoChat” are:PLAY_GAME,PLAY_GAME,N/A.
CTA optimization recommendations:
In the 1st advertising case, the use of “PLAY_GAME” help “MoChat” gets a higher conversion.
4. Advertising schedule:
“MoChat” When Facebook ads are placed on Facebook, the ad schedules are 261 days,261 days, and N/A.
Ad scheduling optimization suggestions:
Your ads are not valuable 24 hours a day, 7 days a week.
Finally, the above is the analysis and optimization suggestions for the Facebook ads of “MoChat”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.