Award-winning Case Study For MOCHA GIRLS By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MOCHA GIRLS”, or large enterprises, they have established a Facebook page for advertising and promotion. “MOCHA GIRLS” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MOCHA GIRLS” through the method of adspy!

MOCHA GIRLS Facebook ad Introduction by ad spy method

“MOCHA GIRLS” introduction:Mocha Girls is an all-female singing and dancing group from the Philippines founded by Mocha Uson. The group goal is to inspire the new generation to pursue their passion through hard work and perseverance.

“MOCHA GIRLS” Facebook ads last run:2020-02-20 21:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MOCHA GIRLS” ads data to help “MOCHA GIRLS” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MOCHA GIRLS”. In this report, we analyze in detail the best ad cases of “MOCHA GIRLS”.

MOCHA GIRLS Top3 Ads Case Study:

Ad title MOCHA GIRLS Meet the Mocha Girls MOCHA GIRLS
Ad text Hika ka lang bawal absent. Bleeh Cheers bb! nakaraos! Happy restday na. 🤸‍♀️🤸‍♀️ #mochagirlneri... Meet the Mocha Girls NIGHTLY GIGS Mon- Bar 360-Resorts World Manila Wed- Cowboy Mabini Thurs- Co... Kain tshirt? Haha. E di ko talaga alam anong tawag sa challenge na to 🤣🤪 kayo na mag isip bb baw...
CTA type N/A N/A N/A
Ad format Image Video Image
Categories other other other
Duration 1 days 1 days 1 days
Like 410 2019 16687

MOCHA GIRLS Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MOCHA GIRLS” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MOCHA GIRLS” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MOCHA GIRLS” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title MOCHA GIRLS Meet the Mocha Girls MOCHA GIRLS
Ad text  Hika ka lang bawal absent. Bleeh Cheers bb! nakaraos! Happy restday na. 🤸‍♀️🤸‍♀️ #mochagirlneri...  Meet the Mocha Girls NIGHTLY GIGS Mon- Bar 360-Resorts World Manila Wed- Cowboy Mabini Thurs- Co...  Kain tshirt? Haha. E di ko talaga alam anong tawag sa challenge na to 🤣🤪 kayo na mag isip bb baw...
Ad type  other  other  other
Ad word count 115  257  180

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MOCHA GIRLS”, the text type used is other to obtain the best ad performance. “MOCHA GIRLS” can use this copy style more. On the other hand, “MOCHA GIRLS” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MOCHA GIRLS” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MOCHA GIRLS” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “MOCHA GIRLS” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MOCHA GIRLS” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MOCHA GIRLS” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MOCHA GIRLS”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“MOCHA GIRLS” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MOCHA GIRLS” ad case study report

If you want to check the best ad case study of other advertisers related to “MOCHA GIRLS”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MOCHA GIRLS”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.