Award-winning Case Study For Mobile Free to Play By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mobile Free to Play”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mobile Free to Play” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mobile Free to Play” through the method of adspy!

Mobile Free to Play Facebook ad Introduction by ad spy method

“Mobile Free to Play” introduction:The business of mobile free to play gaming.

“Mobile Free to Play” Facebook ads last run:2020-02-19 21:41:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mobile Free to Play” ads data to help “Mobile Free to Play” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mobile Free to Play”. In this report, we analyze in detail the best ad cases of “Mobile Free to Play”.

Mobile Free to Play Top3 Ads Case Study:

Advertisers Mobile Free to Play Mobile Free to Play Mobile Free to Play
Ad title Timeline Photos Deconstructing Fortnite: A Deeper Look at the Battle Pass — Mobile Free to Play Timeline Photos
Ad text 🌟 Brand New Article - Fishing for Trends on the App Store: 👍 Mobile Free to... Deconstructing the smash hit: Fortnite and the Battle Pass monetization 💎 How to make Hyper Casual Games, some helpful tips: 👍 Mobile Free to Play
Ad format Image Image Image
Categories Games/Toys Games/Toys Games/Toys
Duration 34 days 141 days 59 days
Like 11 7 12

Mobile Free to Play Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mobile Free to Play” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mobile Free to Play” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mobile Free to Play” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Deconstructing Fortnite: A Deeper Look at the Battle Pass — Mobile Free to Play Timeline Photos
Ad text  🌟 Brand New Article - Fishing for Trends on the App Store: 👍 Mobile Free to...  Deconstructing the smash hit: Fortnite and the Battle Pass monetization  💎 How to make Hyper Casual Games, some helpful tips: 👍 Mobile Free to Play
Ad type  other  other  other
Ad word count 102  71  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mobile Free to Play”, the text type used is other to obtain the best ad performance. “Mobile Free to Play” can use this copy style more. On the other hand, “Mobile Free to Play” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mobile Free to Play” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mobile Free to Play” are:N/A,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Mobile Free to Play” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mobile Free to Play” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mobile Free to Play” top 3 ads schedules are: 34 days,141 days, and 59 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mobile Free to Play”‘s top 1 ad duration is 34 days. Every advertisement has a life cycle.
“Mobile Free to Play” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mobile Free to Play” ad case study report

If you want to check the best ad case study of other advertisers related to “Mobile Free to Play”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mobile Free to Play”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.