Award-winning Case Study For Missouri Operation Lifesaver By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Missouri Operation Lifesaver”, or large enterprises, they have established a Facebook page for advertising and promotion. “Missouri Operation Lifesaver” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Missouri Operation Lifesaver” through the method of adspy!

Missouri Operation Lifesaver Facebook ad Introduction by ad spy method

“Missouri Operation Lifesaver” introduction:A public safety education program dedicated to ending crashes, deaths and injuries at highway-rail grade crossings and along railroad tracks.

“Missouri Operation Lifesaver” Facebook ads last run:2020-02-21 15:22:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Missouri Operation Lifesaver” ads data to help “Missouri Operation Lifesaver” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Missouri Operation Lifesaver”. In this report, we analyze in detail the best ad cases of “Missouri Operation Lifesaver”.

Missouri Operation Lifesaver Top3 Ads Case Study:

Advertisers Missouri Operation Lifesaver Missouri Operation Lifesaver Missouri Operation Lifesaver
Ad title See tracks? Think train. Operation Lifesaver See tracks? Think train.
Ad text A 175 pound human made of pure flesh and blood, vs an 80 ton train built from solid American stee... When a train hits your car, it's like your car running over a can of soda. It's no contest! A 175 pound human made of pure flesh and blood, vs a 6,000 ton train built from solid American st...
Ad format Image Video Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 41 days 41 days 41 days
Like 5 20 6

Missouri Operation Lifesaver Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Missouri Operation Lifesaver” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Missouri Operation Lifesaver” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Missouri Operation Lifesaver” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title See tracks? Think train. Operation Lifesaver See tracks? Think train.
Ad text  A 175 pound human made of pure flesh and blood, vs an 80 ton train built from solid American stee...  When a train hits your car, it's like your car running over a can of soda. It's no contest!  A 175 pound human made of pure flesh and blood, vs a 6,000 ton train built from solid American st...
Ad type  other  other  other
Ad word count 116  91  118

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Missouri Operation Lifesaver”, the text type used is other to obtain the best ad performance. “Missouri Operation Lifesaver” can use this copy style more. On the other hand, “Missouri Operation Lifesaver” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Missouri Operation Lifesaver” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Missouri Operation Lifesaver” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Missouri Operation Lifesaver” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Missouri Operation Lifesaver” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Missouri Operation Lifesaver” top 3 ads schedules are: 41 days,41 days, and 41 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Missouri Operation Lifesaver”‘s top 1 ad duration is 41 days. Every advertisement has a life cycle.
“Missouri Operation Lifesaver” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Missouri Operation Lifesaver” ad case study report

If you want to check the best ad case study of other advertisers related to “Missouri Operation Lifesaver”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Missouri Operation Lifesaver”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.