Award-winning Case Study For Mission 22 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mission 22”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mission 22” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mission 22” through the method of adspy!

Mission 22 Facebook ad Introduction by ad spy method

“Mission 22” introduction:Every day in America we lose over 20 veterans to suicide. Our mission is to end the stigma surrounding PTS and Traumatic Brain Injury and get our veterans the treatment options they want and deserve.

“Mission 22” Facebook ads last run:2020-02-17 06:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mission 22” ads data to help “Mission 22” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mission 22”. In this report, we analyze in detail the best ad cases of “Mission 22”.

Mission 22 Top3 Ads Case Study:

Advertisers Mission 22 Mission 22 Mission 22
Ad title Mission 22 Book Digital Download (EPUB) N/A N/A
Ad text "There is a now a digital version of the book Magnus and I wrote together available! It can be vi... N/A N/A
Ad format Image N/A N/A
Categories Nonprofit Organization other other
Duration 1 days N/A N/A
Like 88 N/A N/A

Mission 22 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mission 22” top 3 ads are: Image,N/A, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mission 22” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mission 22” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mission 22 Book Digital Download (EPUB) N/A N/A
Ad text  "There is a now a digital version of the book Magnus and I wrote together available! It can be vi...  N/A  N/A
Ad type  other  other  other
Ad word count 387  N/A  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mission 22”, the text type used is other to obtain the best ad performance. “Mission 22” can use this copy style more. On the other hand, “Mission 22” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mission 22” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mission 22” are:SHOP_NOW,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Mission 22” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mission 22” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mission 22” top 3 ads schedules are: 1 days,N/A, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mission 22”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mission 22” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mission 22” ad case study report

If you want to check the best ad case study of other advertisers related to “Mission 22”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mission 22”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.