Award-winning Case Study For Missão Enem By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Missão Enem”, or large enterprises, they have established a Facebook page for advertising and promotion. “Missão Enem” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Missão Enem” through the method of adspy!

Missão Enem Facebook ad Introduction by ad spy method

“Missão Enem” introduction:Vai fazer o ENEM? Então acelere seus estudos com nossas dicas e técnicas avançadas sobre como otimizar sua aprendizagem! Vem com a gente!

“Missão Enem” Facebook ads last run:2020-02-20 21:22:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Missão Enem” ads data to help “Missão Enem” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Missão Enem”. In this report, we analyze in detail the best ad cases of “Missão Enem”.

Missão Enem Top3 Ads Case Study:

Advertisers Missão Enem Missão Enem Missão Enem
Ad title ÚLTIMAS VAGAS: 62% OFF acaba hoje😱 AULA SEGREDOS do ENEM: Como tirar + 800 na Redação! Vai fazer o Enem? Então assista esse Vídeo!
Ad text ÚLTIMO DIA do valor promocional no curso "Segredos da REDAÇÃO PERFEITA do Enem". 😍😍 Garanta sua v... Só para quem vai fazer o ENEM...🤔 Quer tirar + de 800 pontos na Redação, mesmo que não escreva b... Vai fazer o ENEM este ano? Então você tem que ver esse vídeo e descobrir o Método Secreto da Re...
Ad format Image Image Video
Categories Education Education Education
Duration 205 days 29 days 39 days
Like 4 221 13

Missão Enem Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Missão Enem” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Missão Enem” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Missão Enem” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ÚLTIMAS VAGAS: 62% OFF acaba hoje😱 AULA SEGREDOS do ENEM: Como tirar + 800 na Redação! Vai fazer o Enem? Então assista esse Vídeo!
Ad text  ÚLTIMO DIA do valor promocional no curso "Segredos da REDAÇÃO PERFEITA do Enem". 😍😍 Garanta sua v...  Só para quem vai fazer o ENEM...🤔 Quer tirar + de 800 pontos na Redação, mesmo que não escreva b...  Vai fazer o ENEM este ano? Então você tem que ver esse vídeo e descobrir o Método Secreto da Re...
Ad type  other  other  other
Ad word count 120  361  119

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Missão Enem”, the text type used is other to obtain the best ad performance. “Missão Enem” can use this copy style more. On the other hand, “Missão Enem” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Missão Enem” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Missão Enem” are:BOOK_TRAVEL,LEARN_MORE,WATCH_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Missão Enem” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Missão Enem” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Missão Enem” top 3 ads schedules are: 205 days,29 days, and 39 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Missão Enem”‘s top 1 ad duration is 205 days. Every advertisement has a life cycle.
“Missão Enem” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Missão Enem” ad case study report

If you want to check the best ad case study of other advertisers related to “Missão Enem”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Missão Enem”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.