Award-winning Case Study For Misibis Bay By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Misibis Bay”, or large enterprises, they have established a Facebook page for advertising and promotion. “Misibis Bay” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Misibis Bay” through the method of adspy!

Misibis Bay Facebook ad Introduction by ad spy method

“Misibis Bay” introduction:Philippines' Tropical Island Getaway Managed by Enderun Hospitality Management (EHM)

“Misibis Bay” Facebook ads last run:2020-02-17 05:28:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Misibis Bay” ads data to help “Misibis Bay” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Misibis Bay”. In this report, we analyze in detail the best ad cases of “Misibis Bay”.

Misibis Bay Top3 Ads Case Study:

 1st2nd3rd
Advertisers Misibis Bay Misibis Bay Misibis Bay
Ad title Timeline Photos Timeline Photos Timeline Photos
Ad text Achieve your #TravelGoals this summer. Enjoy Paddle Surfing, ATV driving, and other exciting acti... Get a bird's eye view of why Misibis Bay is one of the top vacation destinations in Bicol. : @b... Rejuvenate yourselves this Holy Week with a fantastic summer getaway at Misibis Bay. Enjoy a 3D2N...
CTA type BOOK_TRAVEL N/A MESSAGE_PAGE
Ad format Image Image Image
Categories Hotel Resort Hotel Resort Hotel Resort
Duration 1 days 3 days 26 days
Like 379 72 123

Misibis Bay Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Misibis Bay” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Misibis Bay” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Misibis Bay” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Timeline Photos Timeline Photos
Ad text  Achieve your #TravelGoals this summer. Enjoy Paddle Surfing, ATV driving, and other exciting acti...  Get a bird's eye view of why Misibis Bay is one of the top vacation destinations in Bicol. : @b...  Rejuvenate yourselves this Holy Week with a fantastic summer getaway at Misibis Bay. Enjoy a 3D2N...
Ad type  other  other  other
Ad word count 249  110  288

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Misibis Bay”, the text type used is other to obtain the best ad performance. “Misibis Bay” can use this copy style more. On the other hand, “Misibis Bay” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Misibis Bay” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Misibis Bay” are:BOOK_TRAVEL,N/A,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Misibis Bay” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Misibis Bay” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Misibis Bay” top 3 ads schedules are: 1 days,3 days, and 26 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Misibis Bay”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Misibis Bay” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Misibis Bay” ad case study report

If you want to check the best ad case study of other advertisers related to “Misibis Bay”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Misibis Bay”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.