Award-winning Case Study For Minimalist Hotel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Minimalist Hotel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Minimalist Hotel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Minimalist Hotel” through the method of adspy!

Minimalist Hotel Facebook ad Introduction by ad spy method

“Minimalist Hotel” introduction:Designed for both business and leisure travel, Minimalist Hotel is ideally situated in Desa Cemerlang, Johor; one of the city's most popular locales.

“Minimalist Hotel” Facebook ads last run:2020-02-23 01:18:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Minimalist Hotel” ads data to help “Minimalist Hotel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Minimalist Hotel”. In this report, we analyze in detail the best ad cases of “Minimalist Hotel”.

Minimalist Hotel Top3 Ads Case Study:

 1st2nd3rd
Advertisers Minimalist Hotel Minimalist Hotel Minimalist Hotel
Ad title Minimalist Hotel Johor Bahru Minimalist Hotel Johor Bahru Minimalist Hotel Johor Bahru
Ad text Designed for both business and leisure travel, Minimalist Hotel is ideally situated in Desa Cemer... Designed for both business and leisure travel, Minimalist Hotel is ideally situated in Desa Cemer... Designed for both business and leisure travel, Minimalist Hotel is ideally situated in Desa Cemer...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Image Image
Categories Inn Inn Inn
Duration 173 days 173 days 173 days
Like 106 129 22

Minimalist Hotel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Minimalist Hotel” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Minimalist Hotel” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Minimalist Hotel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Minimalist Hotel Johor Bahru Minimalist Hotel Johor Bahru Minimalist Hotel Johor Bahru
Ad text  Designed for both business and leisure travel, Minimalist Hotel is ideally situated in Desa Cemer...  Designed for both business and leisure travel, Minimalist Hotel is ideally situated in Desa Cemer...  Designed for both business and leisure travel, Minimalist Hotel is ideally situated in Desa Cemer...
Ad type  other  other  other
Ad word count 229  229  229

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Minimalist Hotel”, the text type used is other to obtain the best ad performance. “Minimalist Hotel” can use this copy style more. On the other hand, “Minimalist Hotel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Minimalist Hotel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Minimalist Hotel” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Minimalist Hotel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Minimalist Hotel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Minimalist Hotel” top 3 ads schedules are: 173 days,173 days, and 173 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Minimalist Hotel”‘s top 1 ad duration is 173 days. Every advertisement has a life cycle.
“Minimalist Hotel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Minimalist Hotel” ad case study report

If you want to check the best ad case study of other advertisers related to “Minimalist Hotel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Minimalist Hotel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.