Award-winning Case Study For MILO Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MILO Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “MILO Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MILO Malaysia” through the method of adspy!

MILO Malaysia Facebook ad Introduction by ad spy method

“MILO Malaysia” introduction:Wholesome goodness from all-natural sources. ACTIV-GO, a fusion of PROTOMALT®,Vitamins and Minerals. Uniquely mixed with milk and cocoa to give you MILO®

“MILO Malaysia” Facebook ads last run:2020-02-24 15:02:23

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MILO Malaysia” ads data to help “MILO Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MILO Malaysia”. In this report, we analyze in detail the best ad cases of “MILO Malaysia”.

MILO Malaysia Top3 Ads Case Study:

Advertisers MILO Malaysia MILO Malaysia MILO Malaysia
Ad title Semarakkan Azammu dengan MILO®! Kebaikan MILO® Taste The Natural Goodness
Ad text Jangan gentar! Semua boleh settle bila anda kekal fokus dan bertenaga dengan MILO®! Dengan kebaikan yang anak anda dapat dari secawan MILO®, mereka akan lebih bertenaga untuk melaku... Start the day with your favourite chocolate malt taste. Enjoy the goodness of malt, milk and coco...
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 34 days
Like 1413 1925 652

MILO Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MILO Malaysia” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MILO Malaysia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MILO Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Semarakkan Azammu dengan MILO®! Kebaikan MILO® Taste The Natural Goodness
Ad text  Jangan gentar! Semua boleh settle bila anda kekal fokus dan bertenaga dengan MILO®!  Dengan kebaikan yang anak anda dapat dari secawan MILO®, mereka akan lebih bertenaga untuk melaku...  Start the day with your favourite chocolate malt taste. Enjoy the goodness of malt, milk and coco...
Ad type  other  other  other
Ad word count 83  117  141

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MILO Malaysia”, the text type used is other to obtain the best ad performance. “MILO Malaysia” can use this copy style more. On the other hand, “MILO Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MILO Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MILO Malaysia” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “MILO Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MILO Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MILO Malaysia” top 3 ads schedules are: 1 days,1 days, and 34 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MILO Malaysia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“MILO Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MILO Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “MILO Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MILO Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.