Award-winning Case Study For Miller Welders By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Miller Welders”, or large enterprises, they have established a Facebook page for advertising and promotion. “Miller Welders” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Miller Welders” through the method of adspy!

Miller Welders Facebook ad Introduction by ad spy method

“Miller Welders” introduction:Miller Electric Mfg. LLC, headquartered in Appleton, Wis., is a leading worldwide manufacturer of arc welding and cutting equipment.

“Miller Welders” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Miller Welders” ads data to help “Miller Welders” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Miller Welders”. In this report, we analyze in detail the best ad cases of “Miller Welders”.

Miller Welders Top3 Ads Case Study:

Advertisers Miller Welders Miller Welders Miller Welders
Ad title Build with Blue™ Spring Savings Multimatic® 220 AC/DC Miller Welders
Ad text Blue is dropping in to tell you to save $200 on the Multimatic® 215 multiprocess welder with Buil... Weld AC/DC TIG, MIG and stick with the easy-to-use Multimatic® 220 AC/DC multiprocess welder. Wha... Blue is here to help you save $200 on the Multimatic® 215 multiprocess #welder with Build with Bl...
Ad format Video Image Video
Categories Product/Service Product/Service Product/Service
Duration 33 days 48 days 35 days
Like 45 32 0

Miller Welders Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Miller Welders” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Miller Welders” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Miller Welders” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Build with Blue™ Spring Savings Multimatic® 220 AC/DC Miller Welders
Ad text  Blue is dropping in to tell you to save $200 on the Multimatic® 215 multiprocess welder with Buil...  Weld AC/DC TIG, MIG and stick with the easy-to-use Multimatic® 220 AC/DC multiprocess welder. Wha...  Blue is here to help you save $200 on the Multimatic® 215 multiprocess #welder with Build with Bl...
Ad type  other  other  other
Ad word count 125  126  116

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Miller Welders”, the text type used is other to obtain the best ad performance. “Miller Welders” can use this copy style more. On the other hand, “Miller Welders” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Miller Welders” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Miller Welders” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Miller Welders” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Miller Welders” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Miller Welders” top 3 ads schedules are: 33 days,48 days, and 35 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Miller Welders”‘s top 1 ad duration is 33 days. Every advertisement has a life cycle.
“Miller Welders” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Miller Welders” ad case study report

If you want to check the best ad case study of other advertisers related to “Miller Welders”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Miller Welders”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.