Award-winning Case Study For Milky Chance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Milky Chance”, or large enterprises, they have established a Facebook page for advertising and promotion. “Milky Chance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Milky Chance” through the method of adspy!

Milky Chance Facebook ad Introduction by ad spy method

“Milky Chance” introduction:CD/Vinyl: iTunes: Snapchat: realmilkychance

“Milky Chance” Facebook ads last run:2020-01-20 21:07:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Milky Chance” ads data to help “Milky Chance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Milky Chance”. In this report, we analyze in detail the best ad cases of “Milky Chance”.

Milky Chance Top3 Ads Case Study:

Advertisers Milky Chance Milky Chance Milky Chance
Ad title Milky Chance New Zealand Tour Tickets On Sale Now Milky Chance - The new album
Ad text We cannot wait to sing with you on Jan 10. Grab a ticket and we'll see you out there. It's time Australia. Snap up a ticket and we'll see you for some summer fun. Finally! Our new album MIND THE MOON is out now. We are over the moon ❤️ Check it out now.
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 7 63 22

Milky Chance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Milky Chance” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Milky Chance” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Milky Chance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Milky Chance New Zealand Tour Tickets On Sale Now Milky Chance - The new album
Ad text  We cannot wait to sing with you on Jan 10. Grab a ticket and we'll see you out there.  It's time Australia. Snap up a ticket and we'll see you for some summer fun.  Finally! Our new album MIND THE MOON is out now. We are over the moon ❤️ Check it out now.
Ad type  other  other  other
Ad word count 85  76  90

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Milky Chance”, the text type used is other to obtain the best ad performance. “Milky Chance” can use this copy style more. On the other hand, “Milky Chance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Milky Chance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Milky Chance” are:BOOK_TRAVEL,BOOK_TRAVEL,LISTEN_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Milky Chance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Milky Chance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Milky Chance” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Milky Chance”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Milky Chance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Milky Chance” ad case study report

If you want to check the best ad case study of other advertisers related to “Milky Chance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Milky Chance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.