Award-winning Case Study For Military 1st By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Military 1st”, or large enterprises, they have established a Facebook page for advertising and promotion. “Military 1st” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Military 1st” through the method of adspy!

Military 1st Facebook ad Introduction by ad spy method

“Military 1st” introduction:Military 1st - quality outdoor and tactical clothing, combat footwear, camping equipment, and professional Airsoft gear.

“Military 1st” Facebook ads last run:2020-01-24 18:25:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Military 1st” ads data to help “Military 1st” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Military 1st”. In this report, we analyze in detail the best ad cases of “Military 1st”.

Military 1st Top3 Ads Case Study:

Advertisers Military 1st Military 1st Military 1st
Ad title {{}} Prepare-se para a ação! Military 1st
Ad text Bereid je voor op actie met ons assortiment camouflagekleding, soldatenlaarzen en tactische uitru... Prepare-se para a ação com a nossa gama de vestuário de camuflagem, botas de combate e equipament... Bereid je voor op actie met ons assortiment camouflagekleding, soldatenlaarzen en tactische uitru...
Ad format Carousel Video Carousel
Categories other other other
Duration 80 days 1 days 59 days
Like 0 12 11

Military 1st Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Military 1st” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Military 1st” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Military 1st” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title {{}} Prepare-se para a ação! Military 1st
Ad text  Bereid je voor op actie met ons assortiment camouflagekleding, soldatenlaarzen en tactische uitru...  Prepare-se para a ação com a nossa gama de vestuário de camuflagem, botas de combate e equipament...  Bereid je voor op actie met ons assortiment camouflagekleding, soldatenlaarzen en tactische uitru...
Ad type  other  other  other
Ad word count 182  164  182

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Military 1st”, the text type used is other to obtain the best ad performance. “Military 1st” can use this copy style more. On the other hand, “Military 1st” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Military 1st” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Military 1st” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Military 1st” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Military 1st” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Military 1st” top 3 ads schedules are: 80 days,1 days, and 59 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Military 1st”‘s top 1 ad duration is 80 days. Every advertisement has a life cycle.
“Military 1st” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Military 1st” ad case study report

If you want to check the best ad case study of other advertisers related to “Military 1st”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Military 1st”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.