Award-winning Case Study For Midea Greece By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Midea Greece”, or large enterprises, they have established a Facebook page for advertising and promotion. “Midea Greece” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Midea Greece” through the method of adspy!

Midea Greece Facebook ad Introduction by ad spy method

“Midea Greece” introduction:Καλώς ήλθες στην επίσημη σελίδα Facebook της Midea Air Conditioning. Για περισσότερες πληροφορίες μπορείς να επισκεφθείς την ιστοσελίδα:

“Midea Greece” Facebook ads last run:2020-02-23 23:12:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Midea Greece” ads data to help “Midea Greece” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Midea Greece”. In this report, we analyze in detail the best ad cases of “Midea Greece”.

Midea Greece Top3 Ads Case Study:

Advertisers Midea Greece Midea Greece Midea Greece
Ad title Ντουλάπα Δαπέδου MFG 55kBTU Midea Κλιματιστικά Midea Κλιματιστικά Midea
Ad text Η Ντουλάπα Δαπέδου MFG 55kBTU της Midea έχει πολύ υψηλή απόδοση θέρμανσης 58kBtu/h και πρόσθετη θ... Ανακάλυψε τα κλιματιστικά Midea και δημιούργησε την ιδανική θερμοκρασία στο χώρο σου! Ανακάλυψε τα κλιματιστικά Midea και δημιούργησε την ιδανική θερμοκρασία στο χώρο σου!
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 223 35 14

Midea Greece Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Midea Greece” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Midea Greece” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Midea Greece” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ντουλάπα Δαπέδου MFG 55kBTU Midea Κλιματιστικά Midea Κλιματιστικά Midea
Ad text  Η Ντουλάπα Δαπέδου MFG 55kBTU της Midea έχει πολύ υψηλή απόδοση θέρμανσης 58kBtu/h και πρόσθετη θ...  Ανακάλυψε τα κλιματιστικά Midea και δημιούργησε την ιδανική θερμοκρασία στο χώρο σου!  Ανακάλυψε τα κλιματιστικά Midea και δημιούργησε την ιδανική θερμοκρασία στο χώρο σου!
Ad type  other  other  other
Ad word count 290  85  85

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Midea Greece”, the text type used is other to obtain the best ad performance. “Midea Greece” can use this copy style more. On the other hand, “Midea Greece” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Midea Greece” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Midea Greece” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Midea Greece” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Midea Greece” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Midea Greece” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Midea Greece”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Midea Greece” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Midea Greece” ad case study report

If you want to check the best ad case study of other advertisers related to “Midea Greece”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Midea Greece”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.