Award-winning Case Study For Mid-Atlantic Center for Emergency Management By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mid-Atlantic Center for Emergency Management”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mid-Atlantic Center for Emergency Management” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mid-Atlantic Center for Emergency Management” through the method of adspy!

Mid-Atlantic Center for Emergency Management Facebook ad Introduction by ad spy method

“Mid-Atlantic Center for Emergency Management” introduction:Emergency Management Program

“Mid-Atlantic Center for Emergency Management” Facebook ads last run:2020-02-15 08:19:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mid-Atlantic Center for Emergency Management” ads data to help “Mid-Atlantic Center for Emergency Management” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mid-Atlantic Center for Emergency Management”. In this report, we analyze in detail the best ad cases of “Mid-Atlantic Center for Emergency Management”.

Mid-Atlantic Center for Emergency Management Top3 Ads Case Study:

 1st2nd3rd
Advertisers Mid-Atlantic Center for Emergency Management Mid-Atlantic Center for Emergency Management Mid-Atlantic Center for Emergency Management
Ad title Convert FEMA Courses to Academic Credit Earn a Degree in Emergency Management Convert FEMA Courses to Academic Credit
Ad text Increase your salary, advance your career, and update your credentials with FEMA online courses c...  Increase your salary, advance your career and update your credentials with FEMA online courses.
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Video Image
Categories College & University College & University College & University
Duration 48 days 14 days 14 days
Like 27 3 41

Mid-Atlantic Center for Emergency Management Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mid-Atlantic Center for Emergency Management” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mid-Atlantic Center for Emergency Management” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mid-Atlantic Center for Emergency Management” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Convert FEMA Courses to Academic Credit Earn a Degree in Emergency Management Convert FEMA Courses to Academic Credit
Ad text  Increase your salary, advance your career, and update your credentials with FEMA online courses c...    Increase your salary, advance your career and update your credentials with FEMA online courses.
Ad type  other  other  other
Ad word count 125  0  95

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mid-Atlantic Center for Emergency Management”, the text type used is other to obtain the best ad performance. “Mid-Atlantic Center for Emergency Management” can use this copy style more. On the other hand, “Mid-Atlantic Center for Emergency Management” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mid-Atlantic Center for Emergency Management” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mid-Atlantic Center for Emergency Management” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Mid-Atlantic Center for Emergency Management” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mid-Atlantic Center for Emergency Management” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mid-Atlantic Center for Emergency Management” top 3 ads schedules are: 48 days,14 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mid-Atlantic Center for Emergency Management”‘s top 1 ad duration is 48 days. Every advertisement has a life cycle.
“Mid-Atlantic Center for Emergency Management” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mid-Atlantic Center for Emergency Management” ad case study report

If you want to check the best ad case study of other advertisers related to “Mid-Atlantic Center for Emergency Management”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mid-Atlantic Center for Emergency Management”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.