Microsoft Cloud Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Microsoft Cloud” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Microsoft Cloud” ads and analyzes advertising data to help “Microsoft Cloud” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Microsoft Cloud”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Microsoft Cloud”.

Microsoft Cloud Facebook adspy

“Microsoft Cloud” introduction:Get the latest insights into how you can benefit from new approaches to infrastructure across the datacenter and the cloud.

“Microsoft Cloud” Facebook ads last run:2020-02-17 05:08:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Microsoft Cloud Microsoft Cloud Microsoft Cloud
Ad title Microsoft Cloud Microsoft Cloud Microsoft Cloud
Ad text 77% of IT managers say new devices are easier to manage.* Upgrade to new, modern devices with Win... 77% of IT managers say new devices are easier to manage.* Upgrade to new, modern devices with Win... Learn how AI can boost your manufacturing business by empowering employees, optimizing operations...
CTA type SHOP_NOW SHOP_NOW N/A
Ad format Carousel Carousel Image
Categories other other other
Duration 13 days 15 days 1 days
Like 135 571 1

Microsoft Cloud facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Microsoft Cloud” top 3 ads are Carousel,Carousel, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleMicrosoft CloudMicrosoft CloudMicrosoft Cloud
Ad text 77% of IT managers say new devices are easier to manage.* Upgrade to new, modern devices with Win... 77% of IT managers say new devices are easier to manage.* Upgrade to new, modern devices with Win... Learn how AI can boost your manufacturing business by empowering employees, optimizing operations...
Ad type other other other
Ad word count144 144 125

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Microsoft Cloud”, the text type used is other to obtain the best advertising results. “Microsoft Cloud” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Microsoft Cloud” are:SHOP_NOW,SHOP_NOW,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “SHOP_NOW” help “Microsoft Cloud” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Microsoft Cloud” When Facebook ads are placed on Facebook, the ad schedules are 13 days,15 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Microsoft Cloud”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.