Award-winning Case Study For Microcity Computer By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Microcity Computer”, or large enterprises, they have established a Facebook page for advertising and promotion. “Microcity Computer” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Microcity Computer” through the method of adspy!

Microcity Computer Facebook ad Introduction by ad spy method

“Microcity Computer” introduction:Microcity is a Computer Distribution Company Covering Lebanon, Middle East and Africa Since 1998 Located in Beirut El Jnah and Hamra

“Microcity Computer” Facebook ads last run:2020-02-23 18:02:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Microcity Computer” ads data to help “Microcity Computer” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Microcity Computer”. In this report, we analyze in detail the best ad cases of “Microcity Computer”.

Microcity Computer Top3 Ads Case Study:

 1st2nd3rd
Advertisers Microcity Computer Microcity Computer Microcity Computer
Ad title Microcity Computer Microcity Computer Microcity | Computer Distribution Lebanon | Middle East | Africa
Ad text SUPER SUNDAY SALES :I7 FULL GAMING PC at #Microcity ! $1720 TTC WhatsApp 70740469 78927647 or Cal... Special Offer Book Now: [2 Years Warranty] Laptop MSI GL63 8SD $1840 WhatsApp 70740469 7892764... Microcity is a Computer Distribution Company with 2 service centers in beirut
CTA type MESSAGE_PAGE MESSAGE_PAGE CONTACT_US
Ad format Image Image Image
Categories other other other
Duration 39 days 45 days 204 days
Like 9922 12327 1207

Microcity Computer Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Microcity Computer” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Microcity Computer” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Microcity Computer” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Microcity Computer Microcity Computer Microcity | Computer Distribution Lebanon | Middle East | Africa
Ad text  SUPER SUNDAY SALES :I7 FULL GAMING PC at #Microcity ! $1720 TTC WhatsApp 70740469 78927647 or Cal...  Special Offer Book Now: [2 Years Warranty] Laptop MSI GL63 8SD $1840 WhatsApp 70740469 7892764...  Microcity is a Computer Distribution Company with 2 service centers in beirut
Ad type  other  other  other
Ad word count 529  226  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Microcity Computer”, the text type used is other to obtain the best ad performance. “Microcity Computer” can use this copy style more. On the other hand, “Microcity Computer” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Microcity Computer” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Microcity Computer” are:MESSAGE_PAGE,MESSAGE_PAGE,CONTACT_US.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Microcity Computer” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Microcity Computer” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Microcity Computer” top 3 ads schedules are: 39 days,45 days, and 204 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Microcity Computer”‘s top 1 ad duration is 39 days. Every advertisement has a life cycle.
“Microcity Computer” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Microcity Computer” ad case study report

If you want to check the best ad case study of other advertisers related to “Microcity Computer”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Microcity Computer”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.