Award-winning Case Study For Michigan Engineering By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Michigan Engineering”, or large enterprises, they have established a Facebook page for advertising and promotion. “Michigan Engineering” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Michigan Engineering” through the method of adspy!

Michigan Engineering Facebook ad Introduction by ad spy method

“Michigan Engineering” introduction:Michigan Engineers strive to lead a global revolution in scientific research, technological leadership and engineering culture — for the common good.

“Michigan Engineering” Facebook ads last run:2020-01-24 18:25:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Michigan Engineering” ads data to help “Michigan Engineering” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Michigan Engineering”. In this report, we analyze in detail the best ad cases of “Michigan Engineering”.

Michigan Engineering Top3 Ads Case Study:

Advertisers Michigan Engineering Michigan Engineering Michigan Engineering
Ad title Read the article on Tech Crunch A quantum refrigerator that cools with light Human Factors Engineering
Ad text Tech Crunch headline reads: Researchers look into keeping autonomous vehicles from becoming mobil... Science magazine called it a “quantum refrigerator.” University of Michigan engineers discovered ... Human Factors Engineering Professional Course—Designing products to make easier, safer, and more ...
Ad format Image Image Image
Categories other College & University College & University
Duration 15 days 59 days 1 days
Like 7 0 5

Michigan Engineering Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Michigan Engineering” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Michigan Engineering” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Michigan Engineering” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Read the article on Tech Crunch A quantum refrigerator that cools with light Human Factors Engineering
Ad text  Tech Crunch headline reads: Researchers look into keeping autonomous vehicles from becoming mobil...  Science magazine called it a “quantum refrigerator.” University of Michigan engineers discovered ...  Human Factors Engineering Professional Course—Designing products to make easier, safer, and more ...
Ad type  other  other  other
Ad word count 110  236  158

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Michigan Engineering”, the text type used is other to obtain the best ad performance. “Michigan Engineering” can use this copy style more. On the other hand, “Michigan Engineering” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Michigan Engineering” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Michigan Engineering” are:LEARN_MORE,LEARN_MORE,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Michigan Engineering” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Michigan Engineering” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Michigan Engineering” top 3 ads schedules are: 15 days,59 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Michigan Engineering”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Michigan Engineering” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Michigan Engineering” ad case study report

If you want to check the best ad case study of other advertisers related to “Michigan Engineering”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Michigan Engineering”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.