Award-winning Case Study For Michelle Pearson Music By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Michelle Pearson Music”, or large enterprises, they have established a Facebook page for advertising and promotion. “Michelle Pearson Music” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Michelle Pearson Music” through the method of adspy!

Michelle Pearson Music Facebook ad Introduction by ad spy method

“Michelle Pearson Music” introduction:Known for her powerful and soulful sound, moving interpretations of songs and warmth and honesty in performance, Michelle is spine-tingling and impressive.

“Michelle Pearson Music” Facebook ads last run:2020-02-17 06:52:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Michelle Pearson Music” ads data to help “Michelle Pearson Music” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Michelle Pearson Music”. In this report, we analyze in detail the best ad cases of “Michelle Pearson Music”.

Michelle Pearson Music Top3 Ads Case Study:

Advertisers Michelle Pearson Music Michelle Pearson Music Michelle Pearson Music
Ad title Just Desserts Michelle Pearson Music Melbourne Food + Wine Festival: Comfort Food Cabaret
Ad text Enjoy an evening of delectable desserts as Australia's singing cook turns up the heat in her mult... Enjoy an evening of delectable desserts as Australia's singing cook turns up the heat in her mult... Don’t miss the award winning Comfort Food Cabaret at the Melbourne Food and Wine Festival
Ad format Image Video Image
Categories Musician/Band Musician/Band Musician/Band
Duration 1 days 1 days 3 days
Like 2 5 0

Michelle Pearson Music Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Michelle Pearson Music” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Michelle Pearson Music” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Michelle Pearson Music” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Just Desserts Michelle Pearson Music Melbourne Food + Wine Festival: Comfort Food Cabaret
Ad text  Enjoy an evening of delectable desserts as Australia's singing cook turns up the heat in her mult...  Enjoy an evening of delectable desserts as Australia's singing cook turns up the heat in her mult...  Don’t miss the award winning Comfort Food Cabaret at the Melbourne Food and Wine Festival
Ad type  other  other  other
Ad word count 336  267  89

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Michelle Pearson Music”, the text type used is other to obtain the best ad performance. “Michelle Pearson Music” can use this copy style more. On the other hand, “Michelle Pearson Music” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Michelle Pearson Music” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Michelle Pearson Music” are:BUY_TICKETS,BOOK_TRAVEL,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Michelle Pearson Music” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Michelle Pearson Music” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Michelle Pearson Music” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Michelle Pearson Music”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Michelle Pearson Music” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Michelle Pearson Music” ad case study report

If you want to check the best ad case study of other advertisers related to “Michelle Pearson Music”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Michelle Pearson Music”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.