Award-winning Case Study For Michelin Motorsport By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Michelin Motorsport”, or large enterprises, they have established a Facebook page for advertising and promotion. “Michelin Motorsport” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Michelin Motorsport” through the method of adspy!

Michelin Motorsport Facebook ad Introduction by ad spy method

“Michelin Motorsport” introduction:Welcome to the official MICHELIN Motorsport Facebook page.

“Michelin Motorsport” Facebook ads last run:2020-02-25 12:02:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Michelin Motorsport” ads data to help “Michelin Motorsport” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Michelin Motorsport”. In this report, we analyze in detail the best ad cases of “Michelin Motorsport”.

Michelin Motorsport Top3 Ads Case Study:

Advertisers Michelin Motorsport Michelin Motorsport Michelin Motorsport
Ad title Fotos de la publicación de Michelin Motorsport Best Moments - 2019 MotoGP - Spanish GP Photos from Michelin Motorsport's post
Ad text Tänak et Neuville dominent en Allemagne Ott Tänak (Toyota/Michelin) et Thierry Neuville (Hyundai...  Enjoy our fantastic racing weekend highlights from the #SpanishGP. What are yours? On vous of... MotoGP: Márquez takes assertive Spanish GP win Marc Márquez (Repsol Honda Team) led the 25-lap G...
CTA type N/A N/A N/A
Ad format Image Video Carousel
Categories other Reference Website Reference Website
Duration 1 days 1 days 1 days
Like 35704 797 7449

Michelin Motorsport Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Michelin Motorsport” top 3 ads are: Image,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Michelin Motorsport” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Michelin Motorsport” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fotos de la publicación de Michelin Motorsport Best Moments - 2019 MotoGP - Spanish GP Photos from Michelin Motorsport's post
Ad text  Tänak et Neuville dominent en Allemagne Ott Tänak (Toyota/Michelin) et Thierry Neuville (Hyundai...   Enjoy our fantastic racing weekend highlights from the #SpanishGP. What are yours? On vous of...  MotoGP: Márquez takes assertive Spanish GP win Marc Márquez (Repsol Honda Team) led the 25-lap G...
Ad type  other  other  other
Ad word count 756  179  580

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Michelin Motorsport”, the text type used is other to obtain the best ad performance. “Michelin Motorsport” can use this copy style more. On the other hand, “Michelin Motorsport” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Michelin Motorsport” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Michelin Motorsport” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Michelin Motorsport” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Michelin Motorsport” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Michelin Motorsport” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Michelin Motorsport”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Michelin Motorsport” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Michelin Motorsport” ad case study report

If you want to check the best ad case study of other advertisers related to “Michelin Motorsport”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Michelin Motorsport”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.