Award-winning Case Study For Michael MacLennan Music By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Michael MacLennan Music”, or large enterprises, they have established a Facebook page for advertising and promotion. “Michael MacLennan Music” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Michael MacLennan Music” through the method of adspy!

Michael MacLennan Music Facebook ad Introduction by ad spy method

“Michael MacLennan Music” introduction:New album ROAMING SOUL to be released on 10 June 2016.

“Michael MacLennan Music” Facebook ads last run:2020-02-11 01:33:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Michael MacLennan Music” ads data to help “Michael MacLennan Music” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Michael MacLennan Music”. In this report, we analyze in detail the best ad cases of “Michael MacLennan Music”.

Michael MacLennan Music Top3 Ads Case Study:

Advertisers Michael MacLennan Music Michael MacLennan Music Michael MacLennan Music
Ad title Old River // Michael MacLennan Michael MacLennan Music Michael MacLennan Music
Ad text Being back home for a while last week made me think about this song. We ended up recording it in ... Here’s the title track from my last album Roaming Soul. I’m nearly finished a follow up and I cou... I was playing around with this old song yesterday. It must be 12 years old now but still a favour...
CTA type N/A N/A N/A
Ad format Video Video Video
Categories Musician/Band Musician/Band Musician/Band
Duration 1 days 1 days 1 days
Like 45 47 23

Michael MacLennan Music Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Michael MacLennan Music” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Michael MacLennan Music” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Michael MacLennan Music” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Old River // Michael MacLennan Michael MacLennan Music Michael MacLennan Music
Ad text  Being back home for a while last week made me think about this song. We ended up recording it in ...  Here’s the title track from my last album Roaming Soul. I’m nearly finished a follow up and I cou...  I was playing around with this old song yesterday. It must be 12 years old now but still a favour...
Ad type  other  other  other
Ad word count 176  270  173

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Michael MacLennan Music”, the text type used is other to obtain the best ad performance. “Michael MacLennan Music” can use this copy style more. On the other hand, “Michael MacLennan Music” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Michael MacLennan Music” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Michael MacLennan Music” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Michael MacLennan Music” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Michael MacLennan Music” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Michael MacLennan Music” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Michael MacLennan Music”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Michael MacLennan Music” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Michael MacLennan Music” ad case study report

If you want to check the best ad case study of other advertisers related to “Michael MacLennan Music”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Michael MacLennan Music”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.