Award-winning Case Study For Michael Kors By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Michael Kors”, or large enterprises, they have established a Facebook page for advertising and promotion. “Michael Kors” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Michael Kors” through the method of adspy!

Michael Kors Facebook ad Introduction by ad spy method

“Michael Kors”

“Michael Kors” Facebook ads last run:2020-02-22 04:16:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Michael Kors” ads data to help “Michael Kors” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Michael Kors”. In this report, we analyze in detail the best ad cases of “Michael Kors”.

Michael Kors Top3 Ads Case Study:

Advertisers Michael Kors Michael Kors Michael Kors
Ad title Michael Kors Azərbaycan Michael Kors Michael Kors
Ad text Bizim Azərbaycandakı butikimiz artıq ixtiyarınızda! Yeni payız kolleksiyasını kəşf etməyə dəvətli... Our new shop is open at Harvey Nichols Knightsbridge – stop by for your fall fashion update. Te ofrecemos vestidos otoñales y una bebida gratis en la tienda de Las Rozas. Del 13 al 19 de ago...
Ad format Video Carousel Others
Categories Company Company Company
Duration 1 days 1 days 1 days
Like 457 42 55

Michael Kors Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Michael Kors” top 3 ads are: Video,Carousel, and Others.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Michael Kors” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Michael Kors” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Michael Kors Azərbaycan Michael Kors Michael Kors
Ad text  Bizim Azərbaycandakı butikimiz artıq ixtiyarınızda! Yeni payız kolleksiyasını kəşf etməyə dəvətli...  Our new shop is open at Harvey Nichols Knightsbridge – stop by for your fall fashion update.  Te ofrecemos vestidos otoñales y una bebida gratis en la tienda de Las Rozas. Del 13 al 19 de ago...
Ad type  other  other  other
Ad word count 103  92  132

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Michael Kors”, the text type used is other to obtain the best ad performance. “Michael Kors” can use this copy style more. On the other hand, “Michael Kors” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Michael Kors” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Michael Kors” are:N/A,GET_DIRECTIONS,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Michael Kors” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Michael Kors” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Michael Kors” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Michael Kors”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Michael Kors” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Michael Kors” ad case study report

If you want to check the best ad case study of other advertisers related to “Michael Kors”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Michael Kors”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.