Award-winning Case Study For Michael & Son Services By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Michael & Son Services”, or large enterprises, they have established a Facebook page for advertising and promotion. “Michael & Son Services” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Michael & Son Services” through the method of adspy!

Michael & Son Services Facebook ad Introduction by ad spy method

“Michael & Son Services” introduction:Michael & Son is a Home services company specializing in Electric, Plumbing, Heating & Air Conditioning & Remodeling! We have been servicing the metropolitan area for over 30 years. Licensed Bonded & Insured. Customer Service is our TOP PRIORITY!

“Michael & Son Services” Facebook ads last run:2020-02-17 05:12:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Michael & Son Services” ads data to help “Michael & Son Services” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Michael & Son Services”. In this report, we analyze in detail the best ad cases of “Michael & Son Services”.

Michael & Son Services Top3 Ads Case Study:

Advertisers Michael & Son Services Michael & Son Services Michael & Son Services
Ad title ONLY $99 For A Drain Cleaning! Hassle-Free Fixed Monthly Payments Starting As Low As $99/MO! Get a Precision A/C Tune-Up for only $59!
Ad text Slow or clogged drains? Click "Learn More" or call Michael & Son at 866-200-0128 for our $99 drai... Join our Hassle Free Program today! No upfront fees and low fixed monthly payments! FREE installa... Keep your HVAC system running at peak performance! Schedule an appointment today by clicking “Lea...
Ad format Video Video Video
Categories Heating, Ventilating & Air Conditioning Service Heating, Ventilating & Air Conditioning Service Heating, Ventilating & Air Conditioning Service
Duration 1 days 1 days 1 days
Like 59 7 0

Michael & Son Services Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Michael & Son Services” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Michael & Son Services” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Michael & Son Services” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ONLY $99 For A Drain Cleaning! Hassle-Free Fixed Monthly Payments Starting As Low As $99/MO! Get a Precision A/C Tune-Up for only $59!
Ad text  Slow or clogged drains? Click "Learn More" or call Michael & Son at 866-200-0128 for our $99 drai...  Join our Hassle Free Program today! No upfront fees and low fixed monthly payments! FREE installa...  Keep your HVAC system running at peak performance! Schedule an appointment today by clicking “Lea...
Ad type  other  other  other
Ad word count 197  263  139

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Michael & Son Services”, the text type used is other to obtain the best ad performance. “Michael & Son Services” can use this copy style more. On the other hand, “Michael & Son Services” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Michael & Son Services” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Michael & Son Services” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Michael & Son Services” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Michael & Son Services” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Michael & Son Services” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Michael & Son Services”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Michael & Son Services” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Michael & Son Services” ad case study report

If you want to check the best ad case study of other advertisers related to “Michael & Son Services”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Michael & Son Services”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.