Award-winning Case Study For MICA Lighting - By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MICA Lighting -”, or large enterprises, they have established a Facebook page for advertising and promotion. “MICA Lighting -” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MICA Lighting -” through the method of adspy!

MICA Lighting - Facebook ad Introduction by ad spy method

“MICA Lighting -” introduction:An Australian owned & operated family company for over 10 years. We specialise in all lighting solutions for domestic, commercial and retail applications at wholesale prices, direct to the public. Visit us online or instore.

“MICA Lighting -” Facebook ads last run:2020-02-17 06:56:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MICA Lighting -” ads data to help “MICA Lighting -” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MICA Lighting -”. In this report, we analyze in detail the best ad cases of “MICA Lighting -”.

MICA Lighting - Top3 Ads Case Study:

Advertisers MICA Lighting - MICA Lighting - MICA Lighting -
Ad title Lighting Showroom - Direct to Public MICA Lighting - N/A
Ad text Mica Lighting is the public face for an Australian owned and operated family company. We pride o... Mica Lighting is the public face for an Australian owned and operated family company. We pride o... N/A
Ad format Image Carousel N/A
Categories Retail Company Retail Company other
Duration 111 days 111 days N/A
Like 223 180 N/A

MICA Lighting - Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MICA Lighting -” top 3 ads are: Image,Carousel, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MICA Lighting -” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MICA Lighting -” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lighting Showroom - Direct to Public MICA Lighting - N/A
Ad text  Mica Lighting is the public face for an Australian owned and operated family company. We pride o...  Mica Lighting is the public face for an Australian owned and operated family company. We pride o...  N/A
Ad type  other  other  other
Ad word count 268  268  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MICA Lighting -”, the text type used is other to obtain the best ad performance. “MICA Lighting -” can use this copy style more. On the other hand, “MICA Lighting -” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MICA Lighting -” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MICA Lighting -” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “MICA Lighting -” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MICA Lighting -” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MICA Lighting -” top 3 ads schedules are: 111 days,111 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MICA Lighting -”‘s top 1 ad duration is 111 days. Every advertisement has a life cycle.
“MICA Lighting -” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MICA Lighting -” ad case study report

If you want to check the best ad case study of other advertisers related to “MICA Lighting -”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MICA Lighting -”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.