Award-winning Case Study For Metropolitan Police Service By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Metropolitan Police Service”, or large enterprises, they have established a Facebook page for advertising and promotion. “Metropolitan Police Service” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Metropolitan Police Service” through the method of adspy!

Metropolitan Police Service Facebook ad Introduction by ad spy method

“Metropolitan Police Service” introduction:London's Metropolitan Police Service. Please do not report crime on Facebook, call 101, tweet @MetCC or visit our website. In an emergency always call 999.

“Metropolitan Police Service” Facebook ads last run:2020-02-17 09:28:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Metropolitan Police Service” ads data to help “Metropolitan Police Service” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Metropolitan Police Service”. In this report, we analyze in detail the best ad cases of “Metropolitan Police Service”.

Metropolitan Police Service Top3 Ads Case Study:

Advertisers Metropolitan Police Service Metropolitan Police Service Metropolitan Police Service
Ad text Why I do the job: “I had a parent last week say to me: ‘You’re that police officer aren’t you? I ... How I do the job: “Working in a close-knit team gives you a lot of people to lean on, confide in ... Why I do the job: “I had a parent last week say to me: ‘You’re that police officer aren’t you? I ...
Ad format Image Image Image
Categories other other other
Duration 37 days 1 days 1 days
Like 1804 14 52

Metropolitan Police Service Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Metropolitan Police Service” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Metropolitan Police Service” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Metropolitan Police Service” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad text  Why I do the job: “I had a parent last week say to me: ‘You’re that police officer aren’t you? I ...  How I do the job: “Working in a close-knit team gives you a lot of people to lean on, confide in ...  Why I do the job: “I had a parent last week say to me: ‘You’re that police officer aren’t you? I ...
Ad type  other  other  other
Ad word count 212  150  212

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Metropolitan Police Service”, the text type used is other to obtain the best ad performance. “Metropolitan Police Service” can use this copy style more. On the other hand, “Metropolitan Police Service” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Metropolitan Police Service” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Metropolitan Police Service” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Metropolitan Police Service” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Metropolitan Police Service” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Metropolitan Police Service” top 3 ads schedules are: 37 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Metropolitan Police Service”‘s top 1 ad duration is 37 days. Every advertisement has a life cycle.
“Metropolitan Police Service” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Metropolitan Police Service” ad case study report

If you want to check the best ad case study of other advertisers related to “Metropolitan Police Service”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Metropolitan Police Service”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.